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Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.
“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”
NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife like eating out and going to a movie are reinvented into a more intimate and interactive experience.
Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA and local Slow Food chapters in each city it visits.
“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”
Every installment of The Mash is custom tailored to the cities it visits. Go to BrooklynBreweryMash.com for info.
AUSTIN, TX: March 4 – 10
NEW ORLEANS, LA: March 13 – 16*
NASHVILLE, TN: April 11 – 14
BOSTON, MA: April 25 – 28
BALTIMORE, MD: May 2 – 5
TWIN CITIES, MN: June 20 – 23
WASHINGTON, D.C.: September 19 – 22
CHICAGO, IL: October 3 – 6*
PITTSBURGH, PA: October 24 – 27
PHILADELPHIA, PA: November 7 – 10*
MIAMI, FL: December 12 – 15
* with Vendy Awards