Monthly Archives: November 2009

Brooklyn Photo Diary: Slideluck Potshow NYC

We had a ball at the 14th installment of the Slideluck Potshow at the Aperture Foundation in New York City, last week. Slideluck Potshow is a NYC-based arts non-profit, operating in many cities globally, that aims to bring people together around food and art, and to give people an interesting, engaging, and fun platform for sharing art with their community. Here’s some shots of the goings on.


Find more photos like this on SLIDELUCK POTSHOW

The Brooklyn Brewery is excited to support Slideluck Potshow. Check out their website to see when it comes to your town.

Here Goes The Neighborhood

willy-b-overview

The Brooklyn Paper interviewed Brewery Founder, Steve Hindy, and did an little piece about the rapid change in Williamsburg over the past 20 years.

From The Brooklyn Paper

Brooklyn Brewery beer is now a premier Friday night lubricant for hipsters and other young people who flood the bars and clubs that glut the major avenues of Greenpoint and Williamsburg.

But when the brewery opened more than 20 years ago on Meserole Street in nearby Bushwick, things were different.

“The trucks delivering beer to the warehouse would not come after dark,” said Steve Hindy, co-founder of Brooklyn Brewery. “They were afraid.”

Crime was crippling in the late 1980s, and it was still lurking in 1991 when Hindy and his company moved to N. 11th Street and Berry Street in Williamsburg. He remembers the junkies. He remembers being robbed at gunpoint at the brewery when a bandit made off with $30,000 in 1995.

Gradually, things improved, following a course of gentrification that has since become nearly cliché. Artists and creative people pushed out of SoHo were taking up residence among the established black, Latino, Italian, Polish and Orthodox Jewish communities in the northernmost Brooklyn neighborhoods by the early 1980s. They made the neighborhood cool and, after a decade or so, the artists were pushed aside by the trustifarians, or hipsters with a wealthy background. They made the neighborhood hot for bars and clubs and restaurants and Starbucks and luxury condos.

But the hipsters’ disposable income, along with that of the yuppies and professionals who followed them, also inspired reclamation of the area’s decaying waterfront, bringing the prospect of new parks and open space, along with luxury dwellings that popped up like mushrooms after the 2005 upzoning of the waterfront.

“It’s been a revolution here,” Hindy said.

Continue reading

Make A Pumpkin Cocktail On Thursday

pumpkinhead

Author Sarah Deming was invited to teach a cocktail course at famed Manhattan cheese shop, Murray’s. Try your hand at her recipe for a Thanksgiving themed cocktail using our Post Road Pumpkin Ale. Also see Murray’s recommended cheese pairing.

Pumpkinhead

3/4 ounce pumpkin butter
3/4 ounce ginger simple syrup
1/2 ounce fresh-squeezed lemon juice
1 ounce vanilla vodka
2 dashes orange bitters
chilled Post Road Pumpkin Ale (seasonal release from Brooklyn Brewery)
orange twist to garnish

Shake all ingredients except beer well over ice. Strain into the bottom of a pilsner glass. Top with beer. The beer should comprise about 2/3 of the final volume of the cocktail. Twist orange rind over drink to release oils.

(To make ginger simple syrup, add 3/4 cup chopped, peeled ginger to two cups simple syrup in saucepan. Simmer for five minutes. Strain and discard ginger.)

This drink tasted a little like beer and a little like pumpkin pie.  I used this organic American vodka called Tru that seduced me with its nice graphic design and its promise to plant a tree for every bottle I bought.  It wasn’t very good neat — subdued vanilla flavor and a little oxidized, but it tasted good in this cocktail.  Taylor went for an alpine-style raw milk cheese called Spring Brook Tarentaise.  The pineapple finish was delicious and interacted in a great way with the warm spice of the cocktail.

A Confidence Man After-Party

We here at The Brewery were excited to be part of this interactive theater piece, aboard a boat in The Hudson River. The Woodshed Collective’s production of The Confidence Man was composed by a series of interwoven and simultaneously performed vignettes, and evoked the whirlwind of both a riverboat journey and the everyday urban chaos of New York City. The audience chose what to see and which character’s story to follow just as one selects which newspaper stories to read, which YouTube videos to screen, or which online links to click.

These photos carefully depict the joyous celebration following a performance. Err, it was a party. With Brooklyn Brand beer.

Freebie Opportunity: Biking Rules PSA Festival

logo_final

For the past 10 years or so, Brooklyn Brewery has been supporting Transportation Alternatives in a variety of ways: monetarily, beer-ily, serving on their board-ily. If you don’t already know, Transportation Alternatives is New York City’s leading advocates for bicycling, walking, and public transit. On Tuesday, Nov 17th at 7pm, they’re kicking off their new campaign, Biking Rules, at BAM with a film program comprised of short narratives, animations, and documentaries that promote bicycling in New York City. The evening event will include prizes for jury-selected films and a special reception courtesy of us.

For a chance to win a pair of tickets email info@brooklynbrewery.com with “Biking Rules” in the subject line.

Visit www.bikingrules.org/psa to learn more about Transportation Alternatives and the Biking Rules campaign.

Buying A Bigfoot Bottle Begets Better Barks, er Parks

bottles

Our pals over at The North Face have been up to some good. See below from Freshness about how you can own a special edition Bigfoot water bottle and improve New York City Parks all in one fell swoop.

From Freshness

If you passed by The North Face store in Soho (last week) on Prince and Wooster, you might have seen a burly man with wild hair crouched in front of a large painting of some ape-like humanoid wreaking havoc upon a city, godzilla-style. The painting would have looked familiar and you might have wondered if it was by the famed San Francisco artist, Bigfoot. Putting that doubt to rest, it was Bigfoot painting in person at the private event for The North Face Bigfoot Collection.

Previously released as an Asia exclusive collaboration collection, the capsule collection of tees, hoodie, windbreaker, duffel and backpack is now available in the US at The North Face Soho store. The collection features classic The North Face items dressed up in Bigfoot’s signature art work in earthy green and brown hues.

Also available with the collection are special edition Bigfoot/Laken water bottles that are sold for donation to the City of New York Parks and Recreation, the Partnerships for Parks Foundation. Other than water bottles, the art that Bigfoot worked on live in the store display window will also be auctioned off with proceeds going to the Catalyst Program of Partnership for Parks.

According to Partnership for Parks, “The North Face donation to City Parks Foundation will support the Catalyst Program of Partnerships for Parks.  The Catalyst Program is a four-year initiative that identifies underserved parks throughout the city and commits to local parks stewardship and programming, community engagement in parks renovation plans, and collaborative projects which empower groups to become long-term waterfront parks stewards and collaborative partners.  In recognition of The North Face’s generous gift and in the spirit of Bigfoot, Partnerships for Parks will work with the artist to engage the community in his local park:  McCarren Park, Brooklyn.”

The collection is available in limited quantities at The North Face Store in Soho, so do drop by and get a great tee or windbreaker for exploring both the concrete jungle and actual greens Bigfoot style.

The North Face Soho Store

139 Wooster Street | Map
New York, NY 10012

Garrett brings Brooklyn to Philly. ALL of Brooklyn.

philadelphia_2

On Tues, 11/17, Brooklyn Brewery’s own Garrett Oliver will be packing up nearly every beer, special, secret and otherwise and hauling them down to Philly. To commemorate the 10th Anniversary of The Bishop’s Collar in Fairmount, 11 tap lines are being devoted to Brooklyn Brewery beers from 6pm to 8pm.

Then from 8pm to 10 pm, walk down the block to St Stephen’s Green, where they’ll devote 12 taps per floor to Brooklyn beers. If you know anything about addition you know that that’s 24 tap lines in all!

Check out the lineup:

SPECIAL
Brooklyn Blast! (Imperial IPA)

BROOKLYN BREWMASTER’S RESERVE
Manhattan Project
Cuvee de Cardoz
Savoir Faire

VINTAGE
Monster Ale
Black Chocolate Stout

SEASONAL
Brooklyn Winter Ale

CORE
Brooklyn Lager
Brooklyn Brown
Brooklyn East India Pale Ale
Brooklyner Weisse
Brooklyn Pennant Ale

The Guinness will come off, and, 11 Drafts will be featured.
All Brooklyn, All Night!

Milton Is The Man

For those design geeks out there, Creative Repository just did a nice list of ten great minds that changed Graphic Design forever. Included in their list, of course is the creator of our beautiful logo, Milton Glaser. See their summary of his unparalleled career below the image.

glaserdylan

For many, Milton Glaser is the personification of American graphic design. He is best known for co-founding New York Magazine, the enduring I ♥ NY campaign, his “Bob Dylan” poster, the “DC bullet” logo used by DC Comics from 1977 to 2005, and the “Brooklyn Brewery” logo. He also founded New York Magazine with Clay Felker in 1968. Glaser’s work is characterized by directness, simplicity and originality. He uses any medium or style to solve the problem at hand. His style ranges wildly from primitive to avant garde in his countless book jackets, album covers, advertisements and direct mail pieces and magazine illustrations. He started his own studio, Milton Glaser, Inc, in 1974. This led to his involvement with an increasingly wide diversity of projects, ranging from the design of New York Magazine, of which he was a co-founder, to a 600 foot mural for the Federal Office Building in Indianapolis. Throughout his career he has had a major impact on contemporary illustration and design. His work has won numerous awards from Art Directors Clubs, the American Institute of Graphic Arts, the Society of Illustrators and the Type Directors Club. In 1979 he was made Honorary Fellow of the Royal Society of Arts and his work is included in the Museum of Modern Art, the Victoria and Albert Museum, the Israel Museum and the Musee de l’affiche in Paris. Glaser has taught at both the School of Visual Arts and at Cooper Union in New York City. He is a member of Alliance Graphique International (AGI).

The rest of the list is here.