Monthly Archives: September 2010

SOCIAL MEDIA & BEER, AKA IMPROVING YOUR STRAT

Social Media commentator giantess Wiki-Brands just claimed that Brooklyn Brewery’s blog (this blog that you’re reading right now) is “one of the best and most frequently populated (beer) blogs”. Thanks guys. But could we improve our internet engagement?

Probably not.

But who knows. Hundreds of “digital agencies”, “web strategists”, “internet gurus” and “full service marketing service providers” contact us every week, pitching pie-in-the-sky business trajectories for a “few k” a year. Most are photoshopped versions of sending a resume taped to the top of a pizza box in the hopes of getting an interview. But every now and then one sticks out. Like this one from BajillionHits.Biz.

Check it out.

What do you think?

NY CRAFT BEER WEEK KICKS OFF FRIDAY!

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In just two short days, the citywide celebration of good beer known as New York Craft Beer Week will commence. And along with it, we here at The Brooklyn Brewery will feature our delectables at a number of the city’s best beer bars (and in one instance, a boat).

For your chance to win a NYC Beer Passport, email info@brooklynbrewery.com.

Read below to learn where you can find Brooklyn Brewery during the week:

Friday, September 24: 6PM – 8PM
Amity Hall
80 W. 3rd Street
New York, NY 10012
(212) 677-2290

Sampling of seasonals Oktoberfest and Post Road Pumpkin Ale as well as our current Brewmaster’s Reserve, Brooklyn Detonation Ale. Brooklyn Brewery staff will be in attendance.

Monday, September 27: 6PM – 8PM
Swift
34 E. 4th St
New York, NY 10003
(212) 260-3600

Taste the 2010 Brewmaster’s Reserve lines (Dark Matter, Cookie Jar Porter, Buzz Bomb and Detonation Ale) plus a keg of some vintage 2007 Monster Ale barleywine.

Thursday, September 30: 6PM – 8PM
Pony Bar
637 10th Ave
New York, NY 10036
(212) 586-2707

Brewmaster Garrett Oliver and the Brooklyn brewing staff will enjoy over 8 Brewmaster’s Reserve lines, vintage Black Chocolate Stout and Monster Ale and probably some Big Bottles too. There’ll be over 18 Brooklyn beers all together.

Saturday, October 2: 4:30PM – 6:30PM
Voyage of the IPA
$65/person
For tickets: email reservations@manhattanbysail.com or call (212) 619-0907

Join Garrett Oliver and the brewing team of The Brooklyn Brewery aboard the sailing ship “Clipper City” for a hoppy journey into our brewing past. India Pale Ale, one of the world’s great beer styles, was specifically developed to survive a sea voyage from England to India. Garrett, editor-in-chief of the forthcoming Oxford Companion To Beer, will deliver insight on the matter in a way that only he can. We’ll be pouring Brooklyn East India Pale Ale, BLAST! and Detonation Ale. Also joining the crew will be brewers and beers from some of our favorite brewers: Captain Lawrence, Goose Island and Greenport Harbor Brewing Co.

Saturday, October 2: 3PM – 8PM
Ulysses
95 Pearl Street / 58 Stone Street
New York, NY 10004
(212) 482-0400

Ulysses hosts an Oktoberfest complete with an Oompa Band and large stein-like pours. The bar will feature Brooklyn Oktoberfest along with standard German brews Paulaner, Spaten and Erdinger.

Sunday, October 3: 3PM – 7PM
The First Annual Brewer’s Bash
Eleven Madison Park
11 Madison Ave
New York, NY 10010
(212) 889-0905
$125 per person
For tickets: email beer@elevenmadisonpark.com

NY Craft Beer Week closing party at Danny Meyer’s highly decorated Eleven Madison Park. The event will include six brewmasters, two live bands, specialty beer cocktails, and Chef Daniel’s take on beer-friendly bites. The Bash features craft ales from The Brooklyn Brewery, Allagash, Captain Lawrence, Goose Island, Ommegang and Victory. From 3:45 to 4:30 PM, we’ll have a cask beer tasting on the mezzanine level with Brooklyn’s Garrett Oliver.

BEER 2 GARDEN @ dba

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Hi again, everybody. We’re in the thick of it now, aren’t we. The Brew Yorkers are up to some good.

On Wednesday September 29th, neighbors Brooklyn d.b.a. will be hosting a fundraiser for East New York Farms!, featuring beers from 8 local breweries. Swing by 113 N. 7th Street (between Berry and Wythe), in Williamsburg, Brooklyn, 8pm to 4am, and your purchase of yummy local beers will support East New York Farms!

It’s NY Craft Beer Week. Seems like an appropriate way to celebrate.

BROOKLYN RIDES THE PONY (BAR)

From 6PM to 8PM on Sept 30th, Garrett and some of his merry band of brewers will be on hand at Pony Bar to tip the taps of over 8 Brewmaster’s Reserve lines, vintage Black Chocolate Stout and Monster Ale and probably some weird Big Bottles too. There’ll be over 18 Brooklyn beers all together. Don’t even worry because it’ll be so chill. It’s part of NY Craft Beer Week, after all.

Pony Bar
637 10th Ave
New York, NY 10036
(212) 586-2707

BREWMASTER’S RESERVE 2010 SHOWDOWN

Our second event of NY Craft Beer Week takes us to Swift. Hark! Beer Nerds: We’re going to be tapping all of the 2010 Brewmaster’s Reserve lines plus a keg of some vintage 2007 Monster Ale barleywine.

To review, this year saw the release of Dark Matter, Cookie Jar Porter, Manhattan Project, Backbreaker, Buzz Bomb and Detonation Ale.

Holy crap.

Swift
34 E. 4th st
New York, NY 10003
(212) 260-3600

NY CRAFT BEER WEEK KICK OFF, BROOKLYN-STYLE

NY Craft Beer Week is a celebration of terrific beer throughout the city. Brooklyn Brewery will be dominating pulling out all sorts of special beers, sailing on boats, partying where white table cloths are normally left in peace and generally having a real fun time.

Brooklyn Night At Amity Hall

To kick things off we’re going to be taking over taps at Amity Hall on Friday, Sept 24th. From 6-8 PM you can start your weekend off with a sampling of seasonals Oktoberfest and Post Road Pumpkin Ale as well as our current Brewmaster’s Reserve, Brooklyn Detonation Ale. Rep Patrick Donovan will be in attendance, as well as some of our intrepid brewers, accounting staff and probably a few stalkers.

We’ve got a lot cooking so be sure to check our calendar from 9/24 – 10/3 to see all that we’re doing.

BREWER'S BASH AT ELEVEN MADISON PARK

Say whaaaaat? Giant NY Craft Beer Week closing party? At Danny Meyer’s highly decorated Eleven Madison Park? Well I suppose that’s right. And you’re invited. It’s a rare occurrence when EMP clears the room and throws a shindig but if you’ve ever had to listen to someone who’s attended their legendary Derby Party you know that it’s a good time.

The First Annual Brewer’s Bash

On Sunday, October 3rd, Eleven Madison Park will be opening their doors and clearing out the tables to host the First Annual Brewer’s Bash, the official closing party of NY Craft Beer Week. The event will include six brewmasters, two live bands, specialty beer cocktails, and Chef Daniel’s take on beer-friendly bites.

The Bash features craft ales from the following breweries: Us (of course), Allagash, Captain Lawrence, Goose Island, Ommegang and Victory. In addition, from 3:45 to 4:30 PM, we’ll have a cask beer tasting on the mezzanine level with Brooklyn’s Garrett Oliver.

Tickets are still available, but are selling fast. We hope to see you then!

Date: Sunday, October 3rd from 3-7 PM

Price: $125 per person

For tickets email beer@elevenmadisonpark.com

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PAVEMENT IN A PAVEMENT PARK

We had a terrific time at Pavement’s Williamsburg Waterfront show on Sunday. Take a look.

Special thanks to Eric Schwortz for the photos.

THE FIRST COUPLE OF BEER?

“I’ve been coming to GABF for nineteen years, and this is the coolest thing I’ve ever seen, ” said Garrett about the owners of Toronado getting hitched at this year’s beer fest.

MORE MEDIA ATTENTION FOR CRAFT BEER

Just in time for GABF and NY Craft Beer Week CNBC dropped by to do a piece on the health of the industry and Brooklyn’s place in it. (Don’tcha love how tickled the media are to be reporting on beer?)