Brooklyn Bloggery

Telling The Story of Brooklyn's Branding

drunky the snowman

From TheArtOfStoryTelling.com

The East Coast got hit pretty hard with snow the last couple of days so I went out and picked up some Brooklyn Pre-Prohibition Lager and “The Hangover” to watch with my wife while my son went to bed.  After a while I started staring at the Brooklyn Lager Packaging design for the 6pix travel carton and labels.  I was appreciating the good design when I remembered it was designed by Milton Glaser!  Thus the inspiration for this post.  If you don’t know who Milton Glaser is then just check out this trailer for Milton Glaser: To Inform and Delight. He is also the designer who created the iconic I LOVE NY ® identity.  This film was produced by Arthouse Films which also has a great collection of documentaries such as the “Beautiful Losers”, REM Koolhas “A Kind of Architect” (all time favorite), photographer Peter Beard, as well as many others.  http://arthousefilmsonline.com/