Karaoke Gets Weirder: The Hanson brothers, best known for their notorious earworm hit “MMMBop,” have been winning fans and awards for their beer Mmmhops Pale Ale for the past several years. The beer will join them on the road this summer as they play a nostalgia-inducing ten city tour around the country. No word on if HBO will pick up their true crime series, “Mmmcops.”
New York, I Love You But You’re Breaking My Budget: According to GoEuro’s 2015 Beer Price Index, New York City is the most expensive American city to get a beer, and the fifth most expensive city in the world. Only Oslo, Tel Aviv, Hong Kong, and Geneva were pricier. Looks like we’re just going to have to grin and bear it.
So Long, Styrofoam: This week marked the beginning of the official ban on Styrofoam in New York City, including drink cups and takeout containers. Businesses technically have a six-month grace period to phase out the offending foam before they begin to rack up penalties. We’ll miss the dive-bar cups and fridge-ready containers, but at least we can keep visiting these fallen friends in landfills for the next five hundred years or so.
Defining Gravity: Beer Masters Magazine put out an in-depth explanation of gravities in beer making, complete with an infographic on established gravities for different beer styles. It’s a great look into an oft-misunderstood section of brewing that’ll make you an expert in short order. (And yes, that link title is a Defying Gravity reference. Enjoy, theater kids.)
Mind the Gap: Brooklyn bar The Way Station has announced that on July 7, they will be selling all drinks to women in the bar for 77% of their full price. This reflects the current Labor Department-reported gender wage gap in America, where women make an average of 77 cents for every dollar a man makes. For one night, the ladies attending will get to call attention to this issue in hopes that change can be made. Men, do your part as well.
Brown Ale Girl: Food Republic mounted an impassioned defense of brown ale, the mild, malty, often ignored style that they referred to as “the near antithesis of the American IPA.” Brown ale has grown from its roots in traditional British pubs, and the Food Republic team things its primed for a jump in popularity. Our own Brooklyn Brown Ale was hailed as a defender of the style, which we’re justifiably proud of. A beer style with such pedigree has more than earned a return to the spotlight, which we hope will be scored by Van Morrison.
Props to: TRVE Brewing’s Acid Temple: Denver-based heavy metal brewery TRVE Brewing announced their first release from their Acid Temple facility this week. The Acid Temple expands the brewery’s capacity quite a bit, with a focus on sour and wild ales. Several of us in the Marketing Unit were lucky enough to visit TRVE during last year’s Great American Beer Festival, and we’re very excited for them to be spreading their beer further. Cheers and horns, TRVE Brewing.