Author Archives: Tim Rozmus

Fashion Week Exclusive: Post Road Pumpkin Ale

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We have big news on a hot new autumn look from the Brooklyn Brewery. Fall favorite Post Road Pumpkin Ale has been spotted out on the town lately in a new getup described by sources as “extraordinarily chic” and “hella rad.” Today, the effortlessly beautiful team at the Brewery confirmed that Post Road Pumpkin Ale has indeed been given a makeover, which at least one shirt-swaddled employee described as “fresh.”

The Brooklyn Brewery team united with longtime collaborator Milton Glaser and his senior art director Sue Walsh to create the new label for their beloved brew. The artwork features a palette of cozy, autumnal colors set off by a simply sensational golden accent. Everyone looks better in metallics, but Post Road Pumpkin Ale is utterly transcendent.

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Don’t waste your time scanning the runways for this gorgeous specimen: you can find the brilliantly bedecked bottles in bars, restaurants and shops near you. Find them now and elevate your look today.

Fresh Perspectives on Craft at Chicago State of Craft Beer

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We traveled to Chicago with Brooklyn Brewery chairman and co-founder Steve Hindy in August to continue our great journey on the 2015 Mash Tour. Steve gathered a sampling of some of Chicago’s newest breweries in the tasting room of Aquanaut Brewing Company for a discussion of the State of Craft Beer, which was recorded and released by our friends at First We Feast as part of our ongoing State of Craft Beer podcast series.

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Panelists (from left to right) John Holl from All About Beer Magazine, Jon Saller of Atlas Brewing Company, Eric McNeil of Aquanaut Brewing Company, Steve, Erin Lowder of Solemn Oath Brewing, and Ben Saller of Atlas Brewing Company were introduced by Good Beer Hunting helmsman Michael Kiser, who also interviewed Brooklyn Brewmaster Garrett Oliver for his podcast later in the week. The breweries in attendance were very young, with Solemn Oath nosing out Atlas by a month for eldest behind Brooklyn Brewery. The panel discussed many of the problems and opportunities facing them as young businesses, from capacity limits to trying to find the right distributor.

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Among the most striking characteristics of the panel was the sense of camaraderie among them, regardless of the brewery being discussed or the issues at hand. The sometimes-thorny question of Goose Island’s sale to AB InBev was discussed thoughtfully, but all were firm in asserting their support of Goose Island’s choice and their continued dedication to good beer. The community mindset was a pleasant reminder of not only the close ties of craft beer, but the overwhelming sense of belonging that seems uniquely Chicagoan in nature.

What does a stray bird have to do with running a new brewery? Are Jon and Ben Saller really brothers? (Spoiler alert: duh.)  Hear more from all of our panelists by tuning in to the Brooklyn Brewery and First We Feast State of Craft Beer podcast. Listen, subscribe, and catch up on the other cities from our Mash tour as we prepare for Steve to hold forth in Washington, D.C. on October 8.

This Week in Beer: The News You Can Booze on August 28

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Sip Away: Digital comedy pros Above Average introduced us to the country’s smallest new nanobrewery this week with a video taking us behind the scenes of the new, tiny facility. Not only does the pint-size outfit boast teeny bottles and eyedroppers of tasty new beers, they specialize in tableside pairings with miniature pizzas and tiny chicken wings. They’re a must-try for those with Lilliputian appetites.

What’s In A Gin?: Old Tom gin is an enigmatic name at best. Liquor.com relied on research from David Wondrich and other spirits historians to distill an easy-to-follow history of the malty, balanced beverage. Unfortunately it has nothing to do with anyone’s family members or a particularly saucy cat, but we won’t be the first to try and convince our cats otherwise.

Right On Time: The Oxford English Dictionary has added “Beer O’Clock” to their official online dictionary as part of their quarterly update. The official definition will be listed as “the appropriate time of day for starting to drink beer,” which proves that time is not only relative, but subjective. Beer O’Clock will join other highly academic terms including “butthurt” and “manspreading” in the publication, which seems to get more fun every year.

Timing Is Still Everything: Amazon is testing a new service for its Amazon Prime Now delivery service, promising alcohol delivery in under an hour. The service is currently only available in Seattle, but could be expanded if the initial run is successful. Amazon will be competing against a slew of similar apps in the on-demand booze business, making it only a matter of time before one of them gets wise and includes an automatic next-morning egg sandwich delivery feature.

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Photo: Matt Furman

Mad Science with Mary Izett: One half of Cuzette Libations and author of Speed Brewing Mary Izett was profiled in DRAFT Magazine this week, taking beer writer Joshua Bernstein inside her life in fermentation. As well as being a fixture across the New York City beer scene, Mary is a pioneer in rapid brewing techniques that defy categorization, challenge tastes and delight homebrewers short on space and time. Cheers, Mary!

Beer for Breakfast: 21st Amendment Brewery will release a Pop-Tarts-inspired beer this weekend, invitingly titled “Toaster Pastry.” The beer isn’t just a nostalgia trip: their new San Leandro location is housed in a former Kellogg’s factory that once produced the beloved snacks. Early word indicates that the beer will be a seasonal release, available directly from the brewery. We don’t know which flavor of pastry the 21st team sought to emulate, but given the stellar work they do with Hell or High Watermelon, we’re looking forward to tasting what they’ve created.

The Brooklyn Defender Emerges

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A new Brooklyn Defender is among us. We’ve teamed up with New York Comic Con and illustrator Khary Randolph to create the official beer of this year’s convention. It’s a bright, juicy West Coast-style IPA with a reddish twist thanks to a dash of roasted malt. Bold, fruity hop bitterness and an intensely resinous nose smash into a sudden dry finish that will leave you scrambling for the next sip.

This is our fourth year working with New York Comic Con on the Defender, and we’re already looking forward to another Super Week full of exciting Defender events all around New York City, Connecticut and New Jersey. Usually, that’s where the Defender’s journey would end, but this year is special. Starting in 2016, the Defender will be available in bottles and draft across the United States, standing tall for all those who believe in excellent beer.

The Defender will be officially released on September 9 at the Brooklyn Brewery, and you’re invited to RSVP and join us. For other events, information, videos and more, check out the official Defender page and prepare yourself to Defend Beer.

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But who is this masked hero? Well, why not hear it in his own words:

The early days were dark. The city was full of grit and violence, rife with crime and hostility, and spattered with indifference and grease. Even if you managed to make it home with your money in your pocket, there was nothing at the corner bar worth spending it on– just bland, boring beer, slugged down by desperate, broken-hearted people. We had to do something. I had to do something.

People saw it on the subways, on the boarded-up shop windows, on the gloomy walls and rusted-out shipping containers in the Brooklyn Navy Yard: neon names, incandescent murals, psychedelic landscapes proclaiming that the darkness was over, the blandness unwelcome, come and play, come and play. People tasted it, in living rooms, in basements, in the funky little bars and strange backwater restaurants: beer was back, beer was here, beer was alive again.

Some tried to bust it down, of course. They locked up the paint, they patrolled the back lots, they pushed the foamed-up so-called beer into the taps of anyone with their guard down. But anywhere their back was turned, I was there, and in time many like me: painting, creating, brewing, fermenting the passion and beauty chased out years before by the concrete nihilism that tried to dry us out and grind us down.

It’s better today. Art screams from every corner and crackles from every rooftop. Good, bold beer bursts from the faucets of bars and restaurants and flies from the bottles and kegs of the bedroom-closet-brewers citywide. But there’s always the darkness on the edges, the blandness on the fringe, creeping close wherever a blank wall or open tap resides.

So I will continue to stand guard. Wherever a painter sketches, or a brewer stirs, or any voice in the clamor rises with a new tune, I will be there, ready to push back the gray-washed world always a few steps away. We are a world of light and fury and song, and I am the Defender.

Striking Out ALS with Buster Beer III

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Buster Beer III marks our third time participating in Ales for ALS, which
unites over seventy breweries from around the country to help find a cure for ALS
(Lou Gehrig’s Disease.) This year’s beer uses a special blend of Equinox, Mosaic,
and five experimental hop varieties from HopUnion and Ales for ALS. Each brewery
creates their own unique spin on an IPA and donate proceeds from those pints
to ALS TDI, a leading research and treatment organization. If ALS TDI sounds familiar, you might be thinking of last summer’s omnipresent Ice Bucket Challenge. Don’t worry– we’re giving you beer, not a dunking.

Buster Beer III, named for Lou “Buster” Gehrig, swings a heavy, hoppy bat this year.
The beer is surprisingly pale but full-bodied and packed with rich, juicy hop flavor
and aromas. It’s only available in our Tasting Room, and only on tap for a very limited amount of time. Raise a glass and help us fight this terrible illness.

This Week in Beer: The News You Can Booze on August 21

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Drawing Beer’s Lineage: The Comic Book History of Beer is hitting shelves nationwide in September, and beer fans around the country are already getting excited. The graphic novel covers 9,000 years of beer history in a proportionately succinct 173 pages. From early pages released this week, we’re already excited to sit down with a few beers and work our way through this vividly illustrated history lesson.

Gaze Upon Yeast, Ye Mighty: Dash Masland, a marine biologist-turned-brewer, has been displaying artwork created using yeast from sixteen breweries all over the country. The photographs put the unique DNA structure of each strand on display, painted in luminescent colors that border on psychedelic. So far there’s no word on if Masland’s works will be available for sale, but we have a feeling these pieces would have a huge following among beer fans who also own blacklights.

Shandy Season: Aside from being an Australian band we just found online, shandies and radlers have long held sway as popular summertime drinks for beer lovers. All About Beer magazine tracked down the roots of the beer-and-juice creations through Germany and Austria to a mob of thirsty cyclists. Americans, as usual, have been putting their own spin on this tradition for years, so feel free to join in this weekend with your own armload of juices.

Getting Sweet on Sours: Serious Eats put out a dynamite guide to brewing your own sour beers at home. Sours have a serious reputation for being immensely tricky to get right, but this step-by-step look should elevate any homebrewer from kitmaster to sour swami in no time. Just remember, you still have to sanitize throughout– the only bacteria you want in sour beer is bacteria you can identify.

Denmark Spins Gold Into Beer: As summer festival season begins to wind down, we have to give credit to the Roskilde Festival in Denmark for performing near-alchemy and turning urine into beer. The festival is processing urine produced by fans at the festival and turning it into water to be used in growing barley. That barley will, in turn, become beer, and the process will more than likely continue ad infinitum. It’s a strange way of giving back, but every drop helps.

Unlock Your Inner Beer: While you’re pondering your role in the beer cycle, why not ponder which beer you might be on the inside? This Liquor.com quiz will reveal your inner “All-American” beer identity, just in time for weekend shopping. If you don’t agree with the results, feel free to take it again. Or, just purchase your spirit beer and embrace it that way.

Get Served in Serbia

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There’s a new beer in the Balkans these days: Brooklyn Brewery is coming to Serbia! Brooklyn Lager, East IPA, and Sorachi Ace will all be arriving at bars, restaurants and shops all across the land this week, starting with our first-ever appearance at the Belgrade Beer Festival. This is a titan of a beer fest, with over 500,000 people descending on the festival grounds to listen to live music and celebrate beers from around the world. We’ll be proudly pouring Brooklyn Lager, so be sure to stop by and say hello.

After the festival, you’ll be able to find Brooklyn Brewery beers in excellent beer shops and great bars all across Serbia. If you have trouble finding it, try using our Beer Finder page or contact your distributor. Cheers from Brooklyn, and živeli to all of our new Serbian friends.

 

Watson Analyzes This: East IPA

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IBM’s Watson computer system, which you may remember from the decidedly one-sided man vs. machine Jeopardy! series when it was first unveiled, is now trying its hand as a psychoanalyst. Personality Insights takes sample text and returns a “spectrum of cognitive and social characteristics. With Watson Analyzes This, we see what Watson has to say about our beers from their Beers Page description, then run our own, human-powered analysis of its work.

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On the Couch: East IPA
Scandinavian Nickname: “Eepa”
Repressed Memory: 
Being called a pale ale on the playground of Gambrinus Elementary School

Watson Says:
You are heartfelt, expressive and active.

You are empathetic: you feel what others feel and are compassionate towards them. You are calm under pressure: you handle unexpected events calmly and effectively. And you are self-assured: you tend to feel calm and self-assured.

Your choices are driven by a desire for self-expression.

You care more about making your own path than following what others have done. You consider independence to guide a large part of what you do: you like to set your own goals to decide how to best achieve them.

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Doctor Rozmus says:
This description reads like the dependable friend in a movie focusing on a “street-smart” young man “coming of age” and “learning about life’s greatest gifts.” It’s Ben Affleck’s Chuckie Sullivan to Matt Damon’s Will Hunting, or River Phoenix’s Chris Chambers to Wil Wheaton’s Gordie LaChance. And that is a high compliment.

It makes perfect sense for East IPA to be the “heartfelt, expressive, and active” member of your gang. Those hops aren’t without their bitter edges, but at the end of the day it’s more comforting than a friendly arm around your shoulders.

I also agree with the drive for self-expression and fierce independent streak. Traditional British hops may run in East IPA’s veins, but it is powered by an all-American heart that throws a real twist into the mix.

I give this analysis a 9.5 out of 10: Call Your Childhood Best Friend Because A Beer Reminded You To. Let us know what you think in the comments below.

Check out Watson’s inner workings here:

Brooklyn Brew Shop Brings Sorachi Ace Home

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Good news, homebrewers of all levels: Brooklyn Brew Shop and Brooklyn Brewery are teaming up to bring Sorachi Ace to your kettle. The official Sorachi Ace kit will launch this fall, complete with everything you need to create a one-gallon batch of our classic saison at home.

Sorachi Ace was originally launched as a limited-edition Brewmaster’s Reserve release to showcase the delicious powers of the rare Sorachi Ace hop. The beer rapidly went from one of Brewmaster Garrett Oliver’s curious ideas to attracting a horde of dedicated fans, and it was transformed into a year-round offering. Garrett is excited that homebrewers are getting to “deconstruct one of our favorite creations and see what really makes it tick,” from the clean underpinning of 2-row pilsner malt to the dill-and-lemongrass aromatics unleashed by the final dry hopping dose of Sorachi Ace.

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Autumn may seem like a long way off, but we promise it’ll be here before you know it. Clear off your stove-top and get ready to brew your very own batch of Brooklyn Sorachi Ace.

Read more here.