Brooklyn Bloggery

From The President: Taking a Chance on Big Beer

It’s been 17 years since we brewed the first batch of Brooklyn Black Chocolate Stout. It was the first beer Garrett Oliver brewed for us, and it was inspired by a homebrewed stout that I used to make. Garrett did it much better, of course. I recall my partner Tom Potter was nervous about making 6,000 cases of a stout beer. Tom noted that our distribution company, The Craft Brewers Guild, only sold a couple of thousand cases annually of stout beers, from Samuel Smith’s, Grant’s, Sierra Nevada and others. Brooklyn Black Chocolate Stout was bigger and stronger than any of them. We believed that it would be a winner and we took a chance. It sold out by January 1995. This year, we’ll sell 12 times that much. It’s a winner.

– Steve Hindy, President & Co-founder