Category Archives: Festivals

Mash Files: Charm City Edition

Bmore Mash plate

[Flatbread Spring Salad from Slow Supper @ Cylburn Mansion.]

After a great weekend in Philly with my family I hopped into the car with Meg, our Event Producer, and my partner in Mash voyages, and headed for Baltimore. Hersh’s Pizza was our first stop on this rainy evening, but a tour of the kitchen and the 950 F Italian wood-fired pizza oven warmed us right up. After meeting Josh, Chef and Owner of Hersh’s and sampling some of his great pies, I was eager to start cooking the menu we collaborated on for our Local 2 Ways dinner. Charm City stood up to its name as the skies cleared on Tuesday, and the Baltimore Mash hit the ground running with the speed of a lookout boy from HBO’s The Wire. Max’s Tap House, just a block from the harbor, provided a perfect Mash HQ. We sat outside sipping cask ales before heading off to Birroteca to try another modern Italian take on the pizzeria. After living so many years in Italy, it is always nice to find good Italian food in a new city. (continued below)

Birrotecca may be known for its pizza, but the confit calamari and the house-cured meats were out of this world. I have never had calamari as tender in my life. The Duck Prosciutto was like stepping into a Peking duck house with subtle notes of star anise, so good I changed our Sunday Slow Supper menu to feature it as one of the courses. Another menu adaptation occurred when I tasted the passion fruit buddino. My mouth went wild with the most amazing puckering tartness, followed by a smooth tropical sweetness; I knew we had to incorporate it in our dinner.

Early the next morning I headed back to Birroteca to meet up with Executive Chef Cyrus Keefer, the mastermind behind these dishes, along with Aja Cage the buddino goddess/Pastry Chef. We tweaked the menu, adding some local ginger to the dessert (candied and as a cookie), and planned to meet at the market on Sunday morning to get vegetables for Slow Supper. Then it was off to Hersh’s to prep with his team for Local 2 Ways. I was excited to cook for a group of family members and 45 other guests all seated upstairs in the private dining room. Many beers where paired with an outstanding array of food, from pizza with to crab sformato paired with Sorachi Ace. For a glimpse at the whole menu check out BrooklynBreweryMash.com. As my mother praised her son to anyone who would listen, guests mingled and stayed long after their last sips of Brooklyn Black Ops.

After saying my goodbyes to the team at Hersh’s, we boogied over to Metro Gallery to catch the Soul Clap & Dance Off with my buddy Jonathan Toubin on the ones and twos. I can safely say that Baltimore hipsters could give our Williamsburgians a run for their money. Many a dancer was left in the dust, sipping Summer Ale as their consolation, as number 11 shimmied his way to the top securing himself a roundtrip ticket to New York to compete in the Soul Clap and Dance-off Finale. Follow me on vine to catch a glimpse of those dancing skills and some super duper outfits.

I knew Baltimore had some great restaurants but I was in for a treat at Chaos Cooking when I found out it was hosted by the executive chef of Moonshine Tavern. John and his lovely lady had a roof deck that overlooked the stadium with the harbor in the distance and a kitchen fully equipped to handle the chaos that ensued. Chefs and amateurs alike doled out delicious dishes and john made racks of lamb with parsnip puree and a rich demi-glace that left us all fighting over the last chops. We sipped Brooklyn and broke bread with new friends until late in the evening.

Saturday was the highlight of my trip as I headed over to the 15th Annual Kinetic Sculpture Race, one of the wildest events I have ever seen. Riders in crazy outfits took to the streets in giant whimsically constructed vehicles for a 13 mile race combining water, mud, hills and other obstacles. I watched these crazy creations hit the water then headed for The Wine Source for a cheese and beer pairing.

The Cylburn Mansion could have been a set from the Adams Family with the beautiful Nuit Blanche installation casting ghost like shadows on the walls. Instead it became our Slow Supper space. Tucked away in the Arboretum the Cylburn estate is a city landmark that inspired a meal rich in Baltimore history. Cyrus, Aja and I prepared a menu paying homage to the local bounty of Baltimore and the surrounding area. As the band played, and representatives from Slow Food Baltimore, the center for a livable future spoke, glasses clinked, and lights flickered in this old mansion a midst the background of beautiful Japanese maple trees, we almost forgot we were in a bustling city. Needless to say, it was a charming way to end our BmoreMASH.

Brooklyn Celebrates American Craft Beer Week in Florida

Sunshine State

Come on out and join us at the following events and toast American Craft Beer Week in the Sunshine State:

Samplings @ Total Wine
Monday, May 13, 4:30-6:30pm, Total Wine Fort Lauderdale (1906 Cordova Road Fort Lauderdale, FL 33316) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Monday, May 13, 1-3pm, Total Wine Pembroke Pines (Fountain Square, 15980 Pines Blvd, Pembroke Pines, FL 33027) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Tuesday, May 14, 1-3pm, Total Wine Miami (Pinecrest)(8851 SW 136th Street, Miami, FL 33176) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Tuesday, May 14, 4:30-6:30pm, Total Wine North Miami (14750 Biscayne Blvd  North Miami, FL 33181) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Thursday, May 16, 4:30-6:30pm, Total Wine North Orlando (Colonial Plaza, 2712 East Colonial Drive, Orlando, FL 32803) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Thursday, May 16, 1-3pm, Total Wine North Orlando (Millenia Plaza, 4625 Millenia Plaza Way, Orlando, FL 32839) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Friday, May 17, 1-3pm, Total Wine Jacksonville (4413 Town Center Pkwy, Jacksonville, FL 32246) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Saturday, May 18, 1-3pm, Total Wine Tampa (1720 N Dale Mabry Hwy Tampa, FL 33607) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Saturday May 18, 10-12pm, Total Wine Clearwater (2528 State Road 580, Clearwater, FL 33761) Brooklyn Silver Annivesary Lager, Local 1, Local 2, Sorachi Ace

Tap Attack!
Monday, May 13, 7-10pm, Tap 42 (1411 S Andrews Ave  Fort Lauderdale, FL 33316) Brooklyn Lager, Brooklyn Silver Anniversary Lager, Brooklyn Radius, Brewmaster’s Reserve Series The Companion, Brewmaster’s Reserve Series Mary’s Maple Porter, BLAST!

Tap Attack! (Featuring The Two Headed Monster)
Sunday May 18th, 4-7pm, Vine & Barley (1680 SW St Lucie West Blvd Port St. Lucie, Fl 34986): On Tap: Brooklyn Lager, Brooklyner Weisse, Brooklyn Brown Ale, BLAST!, Brewmaster’s Reserve Series There Will Be Black, Brooklyn Pilsner, Brooklyn Monster 2011, Brooklyn Monster Mystery Year. Bottles: Brooklyn Local 1, Local 2, Sorachi Ace

Jacksonville Craft Beer Festival
Friday May 17th, 7-10pm, Jacksonville Veterans Memorial Arena (A. Philip Randolph Boulevard 
Jacksonville, FL 32202) On Tap: Brooklyn Sorachi Ace, BLAST!, Package: Brooklyn Summer Ale cans, Brooklyn Lager, Brooklyn Local 1, Brooklyn Local 2.

Red White & Brews Craft Beer Festival
Saturday May 18th, 5-9pm, Armed Forces History Museum (2050 34th Way North
Largo, FL 33771) Brooklyn Lager, Brooklyn Summer Ale cans, Brooklyn Silver Anniversary Lager, Brooklyn Local 1, Brooklyn Local 2, Brooklyn Sorachi Ace.

Brooklyn Brewery at Good Beer Week Melbourne

mbne good beer week

Brooklyn Brewery is proud to be headed Down Under to Melbourne for the 2013 Good Beer Week. In lieu of a series of terrible “shrimp on the barbie” jokes and snakebite statistics, here is an engraving of a boxing kangaroo:

kangaroo boxing

That kick seems like cheating, but that’s what our old-timey friend gets for wearing a shirt during a proper boxing match. Now that we have your complete attention, make sure you join us at these great Brooklyn Brewery events for Good Beer Week:

+ Saturday, May 18–Sunday, May 26: The Best of The USA @ Great Northern Hotel
+ Saturday, May 18: The Big Apple & The Goat @ Mountain Goat Brewery
+ Sunday, May 19: Star Spangled Brewers @ The Boatbuilder’s Yard
+ Wednesday, May 22: Brewers & Chewers @ The Local Taphouse
+ Friday, May 24: Epiphany Beer Tasting @ Blackhearts & Sparrows
+ Friday, May 24: Brooklyn Brewery Party @ Great Northern Hotel
+ Saturday, May 25: Brooklyn Chilli Cook-Off @ 1,000 £ Bend
+ Saturday, May 25: Whisky & Alement Explore Brooklyn @ Whisky & Alement

We’ll see you in Melbourne!

The Brooklyn Brewery Mash Comes to Nashville, April 8-14

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Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA, rolling out in Nashville April 8-14. Check back for a Nashville Mash recap from Brooklyn Brewery House Chef Andrew Gerson (@BKLYNhouseChef).

Mash HQ
Mon, April 8 – Sun, April 14; M.L. Rose; 2535 Franklin Pike‎, Nashville, TN | Brooklyn beer specials, new and special offerings, giveaways and general info available on The Mash.

Local 2 Ways
Wed, April 10, 7pm; Burger Up; 2901 12th Ave South, Nashville, TN – price TBA | Multi-course beer dinner celebrating local cuisine, interpreted 2 ways: by Philip Shyatt and the Brooklyn Brewery House Chef, Andrew Gerson.

Brooklyn Brewery Tap Attack
Wed, April 10, 6-10pm; Flying Saucer; 111 10th Ave South, Nashville, TN | Brooklyn’s Josh Scutella hosts an evening of the Brooklyn Lineup. Core and new beers will be on tap. Beer specials all night.

Slow Supper
Thu, April 11, 7pmPeter Nappi Studio; 1308 Adams St, Nashville, TN – price TBA | Held in the captivating Peter Nappi Studio & benefitting Slow Food Nashville, guests will feast on a meal prepared in collaboration between Brooklyn House Chef Andrew Gerson and Chef Brandon Frohne. Projection installations from Brooklyn’s NBNY.

NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Thu, April 11, 9pm; Stone Fox; 712 51st Ave, Nashville, TN – $7 | America’s most popular soul party returns to Nashville. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 1am dance contest for $100 cash prize and to win a free trip to New York for the Dance-Off championship at Brooklyn Bowl.

Brooklyn Summer Happy Hour
Fri, April 12, 5-7pm
; Pub 5; 104 5th Ave S, Nashville, TN – Free | Get ahead of the game and celebrate the arrival of Brooklyn Summer Ale at the brand new Pub 5. Look out for specials and swag from the Brooklyn crew before heading over to Mercy Lounge for “You Can’t Drown The Loud Sound!”

“YOU CAN’T DROWN THE LOUD SOUND!” Sandy Benefit for Norton Records
Fri, April 12, 9pm; Mercy Lounge; 1 Cannery Row; Nashville, TN – $10 advance, $15 door | A benefit for Brooklyn’s own Norton Records whose warehouse was flooded by Sandy. Norton Brooklyn-based bands The A-Bones (featuring original sax player Lars and Ira from Yo La Tengo) and Daddy Long Legs pair up with seasoned Nashville garage rockers The Ettes and new comers Weekend Babes.

Eat, Drink & Learn with the Brooklyn Brewery House Chef
Sat, April 13, 12-2pm; Whole Foods; 4021 Hillsboro Pike, Nashville, TN – Free | BB House Chef Andrew Gerson does a pasta making demo and pairs with Silver Anniversary Lager & more.

Found Footage Festival
Sat, April 13, 7:30 & 10pm; High Watt; 1 Cannery Row, Nashville, TN – $12 | A hilarious comedy event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country.

Books & Beer: Jeni Britton Bauer In Conversation With Chuck Beard & Imogene Willie
Sun, April 14, 2-3pm; 1310 Clinton Street, Suite 121; Nashville, Tennessee – $10 | A conversation and Q&A featuring Jeni Britton Bauer of Jeni’s Splendid Ice Creams and author of Jeni’s Splendid Ice Creams at Home. Jeni will share memories of how her business began, what inspires her ice cream innovations, and how she tells stories through her delicious creations.

Chaos Cooking
Sun, April 14, 7pm – Free | A stalwart citizen opens their kitchen for a dinner party where all the guests are cooks. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. For location details, go to ChaosCooking.com.

Mash Files: NOLA Edition

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“NOLA: The Marvelous”
By Brooklyn Brewery House Chef Andrew Gerson

With the sounds of 90.7 WWOZ, the nation’s greatest station set on the dial, a perfect back drop to a week in New Orleans, I boogied my way around town soaking in the sun and NOLA’s laid back brassy balance of history, tradition and innovation in food, booze, music and festivities.

New Orleans on any given week is pretty spectacular, but combine Saint Patrick’s Day, Super Sunday with the Mardi Gras Indians, and the Brooklyn Brewery Mash tour and it’s like: listening to Rebirth at the Maple Leaf, eating crawfish etouffee, and shrimp and alligator cheesecake at Jacques-Imo’s, meeting Wendell Pierce, chatting with Poppy Tooker, sipping Brooklyn Dry Irish Stout, slurping Gulf Oysters, sipping NOLA Blonde Ale, more Smokey trumpets and saxes, crawfish Tempura and dancing, a ”Treme” episode on acid in funky-fast-forward. Mash NOLA was marvelous! And that was just a glimpse of day one… [read more below the slideshow]

The Avenue Pub, way down on St Charles St. front and center for the St. Patrick’s Day Parade, was the quintessential Mash Headquarters. Patty and her gracious crew of knowledgeable beer aficionados and bourbon and whiskey connoisseurs hosted a week’s worth of happy-hours filled with cask kegs of EIPA, tastings of Elijah Craig and Cuvée Elijah, flowing bottles of Brooklyn Silver Anniversary Lager and cheese pairings from St. James Cheese (think Brooklyn Dry Irish Stout/Gorgonzola Dolce, or Aged Gouda/ Brooklyn Local 2). The upstairs bar at Avenue also provided a beautiful balcony to catch a moment’s rest, bare foot, listening to reggae, basking in the sun, Brooklyn Summer Ale in hand.

For me the beauty of New Orleans is the love and soul behind the music, food and libations. Maurepas restaurant overseen by Executive Chef Michael Doyle, and an old buddy of mine, Sous Chef Grant Waters is a great embodiment of what New Orleans is to me. Our Local, 2 Ways dinner was a true treat as I got to cook with a great friend, and a team of other talented chefs. Maurepas is known around the Bywater and the rest of the city for its cocktail list and deep-rooted New Orleans cuisine, mixing Creole, Cajun and Southern inspirations into unpretentious family style food with a sprinkle of ingenuity and freshness. Like our take on a crawfish boil, mixed with menu staples like the fried oyster cabbage salad. Diners fought over their family style bowl of duck egg and herb gnocchi in a lamb neck ragu, but were relieved to have individual heaping portions of chocolate duck egg ice cream with shortbread cookies paired with Black Chocolate Stout. This decadent spread set in the heart of the Bywater, NOLA’s hippest neighborhood felt like a summer evening in Brooklyn, with more colorful houses, and a splash of that NOLA funk that only crawfish essence and brass bands can muster.

Brass bands where abounding as second liners followed feather and bead clad Big Chiefs, Spy Boys, Wild Men queens and an array of other plumage, all clad in full regalia at A.L. Davis Park for the Mardi Gras Indian Council’s annual Super Sunday celebration. The spirits of the ancestors mixed with the drums and brass of the bands, along with the stomping of feet and the songs of the Big Chiefs.

Gary Granata, of Slow Food NOLA lead us through the crowds as music mixed with the smoke and aromas from the best of NOLA’s street food vendors, some of which I had seen at the First Annual NOLA Vendy Awards, where I was lucky enough to be a judge along with Poppy Tooker (my new best friend), Sarah Rohan, President of the board of the Southern Food Ways Alliance, and Juan Carlos Gonzales, Executive Chef of Sobou.

Helena Tubis, Executive Director of the Vendy Awards pulled it off again, as over 500 happy guests sampled the best street food NOLA had to offer, washing it down with an array of Brooklyn beers to the sounds of a twangy string band. As the votes came in, Foodie Call was the unanimous winner, but after nine tastes I am convinced NOLA street vendors can hang with the best of them. The crowd, Brooklyn cans clasped firmly in hand, sang along to the rendition of “When The Saints Come Marching In” belted over the PA system by Vance of Vaucresson Sausage Co.

Our Saturday really picked up when Tres Barnard, Chef of We’ve Got Soul treated us to Southern soul inspired dishes tucked away at a chefs table in the cozy back-room of Marie’s Bar. The best duck confit I have ever had was served with a cherry glaze over stone ground grits, and Grand Marnier roasted carrots alongside Brooklyn Local 2. Dessert was leg-quiveringly good, local strawberry and bacon cobbler with Black Chocolate Stout caramel sauce. After our feast we sat on the stoop sipping our last drops of Stout, relishing in the warm evening breeze, hanging with our table mates and the crew of We’ve Got Soul, before ending another perfect night in NOLA with a little brass.

Sunday, after my brief “Indian adventure break” from prepping for our Slow Supper Swamp Dinner, I headed to the site to set up for our final meal in what appeared to an abandoned roofless building. Tucked in the central business district, blocks from the French Quarter, this was a perfect match for our first swamp-inspired Dinner Lab-Brooklyn Brewery collaboration meal. The ambiance of this evening was magical as course after course was paired with a large array of Brooklyn Big Bottles, featuring a Wild One Ghost Bottle. The meal was swamptastic, the pairings Paco Robert and I selected where spot on, and the space glistened under string lighting as guests chatted on into the evening long after the band had packed up their instruments.

After the whirlwind of my week in NOLA I have to say my fondest memory was my very first Crawfish “Buurrrlll,” an impromptu Prequel to our Dinner Lab-Brooklyn Brewery Mashup in Paco’s backyard. Between ham hocks, potatoes, corn, crawfish and Cajun seasoning, Brooklyn Summer Ale, Sorachi Ace and EIPA, I didn’t mind the elbows of everyone else at the table rocking to the music and fending off their prized piles of delight. An evening I will never forget in a week I look forward to remembering. It might be cold and snow covered back in Brooklyn, but at least I can stream 90.7 WNOZ FM for a little taste of that NOLA warmth.

What’s A Little Cold Weather? London Devours #BrooklynFeast

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Brewmaster Oliver hopped the pond last week and reported a chilly yet awesome time was had at the #BrooklynFeast edition of Street Feast at Thames House Car Park. Eight food trucks cooked up the grub, Brooklyn supplied its beer with love, and a house packed with jackets, scarves and hats filled itself with flavor. Check out what others had to say and see below:

+ http://rspringett.blogspot.co.uk/2013/03/brooklynfeast.html
+ http://thecheesy.com/around-town/brooklyn-feast/
+ http://thebeerdiary.wordpress.com/2013/03/14/brooklynfeast/
+ http://londonpiggy.co.uk/brooklyn-feast-tuesday-12th-march-thames-house-car-park-dalston/
+ http://thedrinksmule.wordpress.com/2013/03/18/phill-at-brooklynfeast/
+ http://www.allthingsmeaty.com/2013/03/brooklynfeast-cold-feast-in-dalston.html

The Brooklyn Brewery Mash Comes to New Orleans, March 13-16

Mash NOLA Blog Header

Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA, rolling out in the Big Easy March 13-16. Check back for a New Orleans Mash recap from Brooklyn Brewery House Chef Andrew Gerson (@BKLYNhouseChef).

1st Annual New Orleans Vendy Awards
Wed, Mar 13, 7-10pm; The Historic French Market; 1008 N. Peters St., New Orleans, LA | After eight years in New York and events in LA and Philadelphia, the Vendy Awards – an intense cook-off between the best sidewalk chefs in the city – is coming to New Orleans to determine the best street food vendor in town while raising money for the New Orleans Food Truck Coalition (NOFTC) & Slow Food NOLA.

NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Thu, Mar 14, 9pm; Siberia; 2227 St. Claude, New Orleans, LA – $7 | America’s most popular soul party returns to New Orleans. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 1am dance contest for $100 cash prize and a trip to New York for the Dance-Off championship at Brooklyn Bowl. The evening kicks off with a live performance by New Orleans’ legendary King Louie One Man Band.

Found Footage Festival
Thu, Mar 14 & Fri, Mar 15, 10pm; La Nuit Comedy Theater; 5039 Freret St, New Orleans, LA – $11 | A hilarious comedy event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country.

Farmers Market Workshop
Sat, Mar 16, 10am–12pm; Crescent City Farmers Market, 700 Magazine St, New Orleans, LA – Free | The Brooklyn Brewery House Chef will be cooking up some of his favorite finds from the market. Stop by for cooking and beer pairing tips.

Local, 2 Ways
Thu, Mar 14, time TBD; Maurepas Foods; 320 Burgundy St, Bywater, New Orleans, LA – $70 | Multi-course beer dinner celebrating regional cuisine interpreted 2 ways: by Chef Michael Doyle and Chief Intoxicologist, Brad Smith, of Maurepas Foods, the Brooklyn Brewery House Chef, Andrew Gerson.

Togather Books & Beer
Sat, Mar 16, 1pm; Perestroika at Pravda ; 1113 Decatur St, New Orleans, LA – $25 | With our friends from Togather, our favorite Crescent City culinary cheerleader Poppy Tooker sits down for a conversation with our pals from Brooklyn-based Liddabit Sweets. Join their conversation about sleepless nights starting a business, inspiration and tricks in the kitchen. Ticket price includes a Brooklyn beer, Liddabit samples and The Liddabit Sweets Candy Cookbook.

Slow Supper: “Swamp to Table”
Sun, Mar 17, 5pm – $80 | Hosted by DinnerLab and benefitting Slow Food NOLA, guests will feast on swamp creatures including crawfish, alligator, nutria and more. Chef Paco Roberts matches the spontaneity of an underground supperclub to Chef Andrew’s Brooklyn perspective. Projection installations from Brooklyn’s NBNY, ornamentation by New Orleans artist Rebecca Rebouche and music from Luke Winslow King with Esther Rose. Location is secret.

Chaos Cooking
Wed, Mar 6, 7pm – Free | A stalwart citizen opens his kitchen for a 150 person cooking party where everyone is a cook. There will be 7 cooking stations including 2 food trucks, a chandelier wok, indoor kitchen and plenty of grills. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. For location details, go to ChaosCooking.com.

Announcing The Brooklyn Brewery Mash: Adventures in Food, Film, Music, Books & Beer

The BB Mash Logo

Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.

“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”

NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife like eating out and going to a movie are reinvented into a more intimate and interactive experience.

Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA and local Slow Food chapters in each city it visits.

“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”

THE TOUR

Every installment of The Mash is custom tailored to the cities it visits.
Go to BrooklynBreweryMash.com for info.

AUSTIN, TX: March 4 – 10
NEW ORLEANS, LA: March 13 – 16*
NASHVILLE, TN: April 11 – 14
BOSTON, MA: April 25 – 28
BALTIMORE, MD: May 2 – 5
TWIN CITIES, MN: June 20 – 23
WASHINGTON, D.C.: September 19 – 22
CHICAGO, IL: October 3 – 6*
PITTSBURGH, PA: October 24 – 27
PHILADELPHIA, PA:  November 7 – 10*
MIAMI, FL: December 12 – 15

* with Vendy Awards

AUSTIN EVENTS: MARCH 4 – 10

Chaos Cooking
Wed, Mar 6, 7pm | A stalwart citizen opens their home kitchen to strangers for a dinner party where all guests are cooks. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. Location is secret – go to ChaosCooking.com for details.

Local 2 Ways
Thu, Mar 7, 7pm; Swift’s Attic, 315 Congress Ave, Austin, TX | Multi-course dinner celebrating regional cuisine interpreted 2 ways: by the Brooklyn Brewery House Chef & Chef Mat Clouser of Swift’s Attic.

Slow Supper, Beer & Books: An Evening with Marcus Samuelsson & Jesse Griffiths
Fri, Mar 8, 6pm; Springdale Farm, 755 Springdale Rd, Austin, TX – $100 | Food Republic, Togather & Brooklyn Brewery present Beer & Books: Marcus Samuelsson and Austin’s own Jesse Griffiths in a conversation about technology’s effect on the food world. Following is Slow Supper, an outdoor dinner party benefitting Slow Food Austin co-created by Samuelsson & Griffiths with a helping hand from Brooklyn Brewery’s House Chef. Stay for the free Soul Clap & Dance-Off immediately following at 9pm.

NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Fri, Mar 8, 9pm; Springdale Farm, 755 Springdale Rd, Austin, TX – Free | America’s most popular soul party returns to Austin. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 11pm dance contest for $100 cash prize and a trip to New York for the Dance-Off championship at Brooklyn Bowl.

Farmers Market Workshop
Sat, Mar 9, 10am–12pm; Cedar Park Farmers Mkt, 11200 Lakeline Mall Drive, Cedar Park, TX
Sun, Mar 10, 10am–12pm; Mueller Farmers Mkt, Browning Hangar, 4550 Mueller Blvd, Austin, TX

The Brooklyn Brewery House Chef will be cooking up some of his favorite finds from the market. And drinking beer. Stop by for a sip and a cooking tip.

The Austin Smoke Experiment
Sun, Mar 10, 1–4pm; Clive Bar, 609 Davis St, Austin, TX – $15 | Austin’s top home chefs create their best smoke-themed dish ranging from savory to sweet. Some wear costumes, some pimp out their table, but all come to win over the audience and our esteemed culinary judging panel. The Food Experiments return to SxSW for the third year in a row.

The SxSW Marketing Party
Sun, Mar 10, 7:30pm; Clive Bar, 609 Davis St, Austin, TX – Free | Brooklyn Brewery, Found Footage & Imgur are throwing a party featuring music by Brooklyn bands Prince Rama, The Dig and Sinkane, odd, rare and outrageous VHS clips from Found Footage Festival, projection art by Nuit Blanche and beer from Brooklyn Brewery.

Check back for a Mash Austin recap from Brooklyn Brewery House Chef Andrew Gerson (@BKLYNhouseChef).

Brooklyn Abroad: Brooklyn, Sweden

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When I landed in Stockholm for Brooklyn, Sweden it really hit me how awesome my job is as the Export Coordinator for the Brooklyn Brewery and why my colleagues had been so mad at me for the past week. I was about to be part of a Brooklyn invasion in Sweden along with 15 Brooklyn bands, a Brooklyn inspired food menu and a sweet lineup of Brooklyn Brewery beers all hosted by our buddies at Debaser.

Brooklyn, Sweden proved to be quite a unique music festival on all fronts. We will start with the beer and food menu. The beer menu included Brooklyn Brewery beers that Sweden does not normally have including Monster Ale from 2007, Sorachi Ace, and that beer that does not exist anywhere even made the trip across. We also paired these beers with the food menu at Debaser which was specially created for Brooklyn, Sweden. Everyone talked about how good the Brooklyn, Sweden food menu was and how excited they were to have such a great Brooklyn Brewery beer selection, typically an afterthought at a music festival. At 4PM on the first day I saw several people go to straight to the bar and order a Sorachi Ace before the band started.

Then there was the artist lunch. It was not your average pre-show band grub. Candles were lit, white table clothes with proper place settings, and the proper fancy glasses for our beer. The bands were served the special Debaser Brooklyn, Sweden menu with the Brooklyn Brewery beer pairing. I have never seen such quiet and polite girls devour so much food as quickly as Prince Rama did. They devoured all four courses in less than an hour and proceeded to put on one of the most energetic and aerobic shows I have ever seen. It was quite impressive.

The lineup for Brooklyn, Sweden was pretty diverse including Blonde Redhead, The Hold Steady, Cults, Crystal Stilts, Phosphorescent, Au Revoir Simone, DIIV, The Dum Dum Girls, Twin Sister, Telepathe, The So So Glos, Maluca, Prince Rama, Blonds, and our guys Finger On The Pulse spun some tunes. Some Punk, Indie Rock, and even Electro Merengue (well that was really just Maluca). I have never attended a festival where the bands were all so happy and excited to be there. Despite the 8 hour flight and jet lag they were experiencing, they put everything they had in to their show to be there. Some bands even got future shows booked because of Brooklyn, Sweden.

The feedback from the festival goers was extremely positive. One person told me he had flown from an army base five hours away to see Twin Sister and have some Brooklyn Brewery beer. Another woman told me it was one of the best festivals she had ever gone to.

I think we all came away from Brooklyn, Sweden like we had experienced something special together, like students who just got back from summer camp. It was apparent by the conversations that this was more than just a festival. We brought Brooklyn to Sweden the best way we know how with food, beer, music, and spread the love the Brooklyn way. All I could think about on the plane ride back was when is the Brooklyn, Sweden after party?

The Story Behind The Story of the BROOKLYN, SWEDEN Song Contest

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Well, we did it. The BROOKLYN, SWEDEN G Train Competition is over and done with! You guys made this our most exciting promotion yet, and for that, we’ll keep a virtual barstool open for you here at Brooklyn Bloggery. Some interesting information came out when looking at the back end*, so we thought we’d share it with you:

+ Over 13,000 unique visits to the contest page
+ 14,000 video views
+ Over 2,000 votes cast
+  ”I’ll Wait For You (G Train Song)” was the most viral entry, with over 1,200 shares.
+ Facebook was the most successful at getting votes; 700 votes came in through link sharing on Facebook walls.
+ Sharing via email generated more votes than sharing via Twitter.
+ New York state had the most visits (4,349 to be exact), but Texas came in strong with over 800. Turns out the winners, Teen Commandments, are from Texas, so this hometown support really helped give them an advantage.
+ Over 40 different countries viewed the contest including 6 unique views from the Philippines, 3 from Uganda & 1 from Romania.

The takeaway? Should you ever be in an online competition, be sure to bombard your friends and relatives with emails and Facebook posts. Social media, FTW!

*don’t be gross, guys