Category Archives: Freebie Opportunity

NEW BREWHOUSE. NEW BEER.

It’s taken 5 years, a search for space that reached hundreds of square miles and an international collaboration unmatched in New York. Co-Founder Steve Hindy, Brewmaster Garrett Oliver and The Brooklyn Brewery are proud to celebrate the unveiling of Expansion Phase 1 with the first brew from our new brewhouse: Brooklyn Main Engine Start.

For your chance to win a pair of tickets to this momentous event, email info@brooklynbrewery.com with the answer to this question:

What former Bushwick brewery building was the first home for the brand new Brooklyn Brewery in 1988?

UPDATE 2/14/2011: Thanks to everyone who submitted an answer! The first home The BB was the Huber-Hittleman brewery on Meserole Street in Bushwick.

Main Engine Start Blog Image

Presenting Brooklyn Cuvée Noire

Dear Reader,

You have probably noticed that there’s a new beer on the Brooklyn Brewery block: a dark Belgian ale called Brooklyn Cuvée Noire.

To officially welcome this delectable beverage into the world, we’re having a little gathering here at The Brewery tonight. It’s invite only, but as a sign of our deep love for you, our faithful Reader, we’re giving away two slots to the goings on this evening, which will include food from some of our favorite local producers, and, of course, a big selection of Brooklyn Brewery beers, starring Cuvée Noire.

To win the passes, be the first to email info@brooklynbrewery.com with the names of the two actors shown below and the film from which this shot was taken:

cuvee-noire-invite

BROOKLYN BREWERY PRESENTS: LOCAL X LOCAL @ BROOKLYN BOWL

LXL Maluca

Brooklyn Brewery Presents: Local X Local celebrates the Best In locally-brewed Music, Arts, Media… And Beer, of course. Once a month for the rest of the year we’ll be presenting a free show at our next door neighbor’s, Brooklyn Bowl.

Maluca is the latest addition to the New York dance scene. Maluca, which means “crazy girl” in Portuguese, is the moniker for 27 year-old Natalie Yepez, born and raised in New York City. Yepez, who was discovered by Diplo while performing karaokee, is the latest addition to the famed DJ’s label Mad Decent, where she joins the ranks of fellow genre-benders M.I.A. and Santigold. What distinguishes Maluca, though, is her own latin-influenced “ghettotech” and fashion flare.

Blue Ribbon MS Charity Bike Benefit

Riding on the coattails of September’s LXL is a worthy cause — the Blue Ribbon MS Charity Bike Benefit. Bromberg Brothers’ Blue Ribbon Restaurants, a restaurant group headquartered in New York City, will donate to its employees 160 new Cannondale Quick recreational bicycles on September 19, 2010. The new bikes will be ridden by Blue Ribbon employees as part of the company’s 200 plus member “Blue Ribbon Restaurants/Naked Nuggets Charity Bike Team” participating as a “Top-Tier Team” in the upcoming National MS Society’s “Bike MS NYC” Event on October 3rd, 2010. The new bikes are part of the company’s efforts to encourage health and wellness, greener business practices, and raise money for charity at the same time.
The bike donation event will include helmets and associated gear, safety instructions, helmet fittings and other assistance to Blue Ribbon employees provided by various sponsors including Cannondale, the NYC DOT, Bike New York, NYC Transportation Alternatives, the NYC – Southern Chapter of the National MS Society, Cycling Sports Group and The Bike Express/52 Division. The bike distribution will be followed by a fundraiser party at Brooklyn Bowl, NYC’s top Zagat-rated music venue, at 7-11 PM on September 19, 2010, at Brooklyn Bowl, Williamsburg, Brooklyn, including Local x Local, a Brooklyn based business organization.

“The Annual MS NYC charity ride was a major impetus in our decision to provide bikes to our employees,” said Eric Bromberg, chef and co-founder with brother Bruce of Bromberg Bros. Blue Ribbon. “Last year, many employees told us they could not ride with us in the 2009 MS ride because they did not have bikes. This year, we decided to solve that problem. We are working with Cannondale to provide each employee who needs one, a limited edition Blue Ribbon Cannondale “Quick” allowing them to not only participate in the ride, but keep the bike and commute and ride in comfort and style, and hopefully get outdoors and lead a more active lifestyle after the MS ride.”

Ruth Brenner, president of the NYC – Southern NY Chapter of the National MS Society said, “We’re excited Team Blue Ribbon/Naked Nuggets has joined the movement toward a world free of MS by participating in Bike MS NYC, and is providing this amazing opportunity for their employees. As one of our top fundraising teams, we’re grateful for Blue Ribbon’s commitment to our cause, and are thrilled they’re back for a second year!

We like to laugh. do you like to laugh?

friars

Thankfully, Brooklyn Brewery got roped into sponsoring the Friar’s Club Improv & Sketch Competition this weekend. It’s being held at Upright Citizen’s Brigade Theater. Fine, we’ll call it UCB from now on. Happy? You’d be happier if you won a pair of tickets to Saturday’s show and after party at The Actual Friar’s Club Where Weird Stuff Probably Happens All The Time.

For your chance to win a pair of tickets, email info@brooklynbrewery.com with “Friar’s Club” in the subject field. And try to be funny about it.

To learn more about the Competition go here.

To purchase tickets go here.

FrISC Sketch Competition
Friday, June 25th and Saturday, June 26th
7:30pm
UCB Theatre – 307 w 26 St.

Start the summer concert season by winning vip tickets to a summer concert

summer in the city

Listen, Band of Horses and Grizzly Bear and a woman are playing a concert in East River Park which is right around the corner from the brewery. It’s the first show of many that will occur during the warm months of the year that we refer to as SUMMER. And Brooklyn Brewery will be pouring beer at all of the shows during the SUMMER. We’ ve also been given tickets to these SUMMER shows that we can do whatever we want with. Right now we want to give some of them to you, dear reader. SUMMER. Email info@brooklynbrewery.com right now with “SUMMER” in the subject line for your chance to win a pair of VIP tickets to Sunday’s SUMMER show.

Do it.

Sorachi Ace and Brooklyn Buzz Bomb are here!

By the feel of the last two days you wouldn’t know it but, guys, summer is nearly here. To help nudge Mother Nature along we’re releasing two Spring/Summer beers tonight at the brewery. One, Sorachi Ace, is an old friend who’s back for another spell in the limelight, this time in re-fermented bottle form. Another, Brooklyn Buzz Bomb, is a brand spanking new Brewmaster’s Reserve release. Descriptions of both beers can be found below.

But FIRST, let’s do some giveaways. The first handful of loyal Brooklyn Brewery Blog readers to email “Sorachi Ace In The Place” to info@brooklynbrewery.com will win a pair of spots on the guestlist for tonight’s party at The Brewery in Williamsburg, Brooklyn. To email you go!

Sorachi Logo

Most Brooklyn beers are made with a blend of hop
varietals. As a chef does with spices, we look to get the
best qualities of each hop and create a harmony of
flavors and aromas. However, a few years ago, our brewmaster
ran into a hop unique enough to deserve its own
moment in the sun. A large Japanese brewery first developed
the hop variety “Sorachi Ace” in 1988. A cross
between the British “Brewer’s Gold” and the Czech
“Saaz” varieties, it exhibited a quality that was unexpected
– it smelled really lemony.
The unique flavor of Sorachi Ace was bypassed by the
big brewers, but we thought it was pretty cool. So we
made a special beer with it, and added the beer to our
Brewmaster’s Reserve special draft beer program last
year. Most Brewmaster’s Reserve beers are only
available for a short time, and then they’re gone. But we
liked this one so much, we decided to bring it back and
give it the star treatment.
Brooklyn Sorachi Ace is a classic saison, a cracklingly
dry, hoppy unfiltered golden farmhouse ale, but made
entirely with now-rare Sorachi Ace hops grown by a
single farm in Oregon. We ferment it with our special
Belgian ale strain, and then add more Sorachi Ace hops
post-fermentation. After the dry-hopping, the beer
emerges with a bright spicy lemongrass/lemon zest
aroma backed by a wonderfully clean malt flavor. From
here we’ve taken it through 100% bottle re-fermentation
with Champagne yeast, giving it fine pin-point carbonation
and a beautiful pillowy foam. It tastes like sunshine
in a glass, and that suits us just fine, especially with
seafood dishes and fresh cheeses. It’ll be just the thing
on nice summer days and beyond. We only made 2500
cases, and to tell you the honest truth, we pretty much
made it for ourselves. But beer’s no fun if you don’t
share, so we do hope you’ll drink some with us.

Brooklyn Sorachi Ace Ale

Most Brooklyn beers are made with a blend of hop varietals. As a chef does with spices, we look to get the best qualities of each hop and create a harmony of flavors and aromas. However, a few years ago, our brewmaster ran into a hop unique enough to deserve its own moment in the sun. A large Japanese brewery first developed the hop variety “Sorachi Ace” in 1988. A cross between the British “Brewer’s Gold” and the Czech “Saaz” varieties, it exhibited a quality that was unexpected – it smelled really lemony. The unique flavor of Sorachi Ace was bypassed by the big brewers, but we thought it was pretty cool. So we made a special beer with it, and added the beer to our Brewmaster’s Reserve special draft beer program last year. Most Brewmaster’s Reserve beers are only available for a short time, and then they’re gone. But we liked this one so much, we decided to bring it back and give it the star treatment.

Brooklyn Sorachi Ace is a classic saison, a cracklingly dry, hoppy unfiltered golden farmhouse ale, but made entirely with now-rare Sorachi Ace hops grown by a single farm in Oregon. We ferment it with our special Belgian ale strain, and then add more Sorachi Ace hops post-fermentation. After the dry-hopping, the beer emerges with a bright spicy lemongrass/lemon zest aroma backed by a wonderfully clean malt flavor. From here we’ve taken it through 100% bottle re-fermentation with Champagne yeast, giving it fine pin-point carbonation and a beautiful pillowy foam. It tastes like sunshine in a glass, and that suits us just fine, especially with seafood dishes and fresh cheeses. It’ll be just the thing on nice summer days and beyond. We only made 2500 cases, and to tell you the honest truth, we pretty much made it for ourselves. But beer’s no fun if you don’t share, so we do hope you’ll drink some with us.

Buzz Bomb Ale Logo

Brooklyn Buzz Bomb Ale

In medieval Europe, ale graced the tables of everyone from paupers to kings, but honey wine, called mead, was largely reserved for the rich. In the days before table sugar came from the tropical parts of the world, honey was the only intensely sweet thing that many people had access to. Honey was expensive – after all, a man can only keep so many bees. Meads were also expensive, but people often brought ale and mead together in a popular drink called “braggott”. Sometimes these braggotts were simply blends, but the best of them had the grain and honey extracts fermented together, bringing both sets of flavors into a unified whole. To tell the truth, our brewmaster hadn’t spent much time thinking about braggott until last summer, when he ran into Nathaniel and Thatcher Martin at the New Amsterdam Market in New York City. The Martin brothers were pouring small samples of their mead, called Brooklyn Buzz. It was pretty delicious, and they all got talking about honey. It turned out that the Martins source their raw wildflower honey from the same place that Brooklyn Brewery does – Tremblay Farms in upstate New York.

And now, as summer smiles upon us once more, we bring you the result of last summer’s stroll through the market – Brooklyn Buzz Bomb Ale. We’ve used Alan Tremblay’s wildflower honey in a few of our beers, most notably Brooklyn Local 2. In Brooklyn Buzz Bomb, the honey takes center stage, making up a full 25% of the fermentable sugar. We added the honey to the kettle along with a gentle hopping and a lilt of orange peel. Is the beer sweet? Actually, not at all – honey is quite fermentable and our Belgian ale yeast is very hungry. Brooklyn Buzz Bomb has a bright gold color and a spicy floral aroma showing distinctive honey notes. The palate is light, crisp, and very dry, showing a zing of acidity and a quick burst of fruit. Complex floral, honey and spice flavors linger in the bone-dry finish. Brooklyn Buzz Bomb is a perfect match for summer foods – salads, barbecue, shrimp dishes, hummus, grilled salmon, brunch dishes and fresh goat cheese. It’s also very pleasant all by itself, as you smell the flowers, feel the sun dapple through the trees, listen to the birds sing and wonder what it was you really liked about snow anyway.

Friday Freebie Opportunity: Young@Heart

Do you guys remember that movie about the old people singing rock ‘n roll songs? Well now they’re on their very first American tour and they’re coming to the Brooklyn’s venerable St Ann’s Warehouse. Because we’re in good with St Ann’s, they’ve given us a couple of free passes that come with a Brooklyn Brewery sponsored after party.

Email info@brooklynbrewery.com with “Young@Heart” in the subject line for your chance to win passes to the 3pm performance on Sunday, April 25th.

To learn more about Young@Heart and buy tickets like a normal person go here.