Hong Kong is disorienting enough with its winding streets and busy nightlife, but once lost in its labyrinth of lights and attractions you can usually find a subtle reminder of home. I’m not sure if this logo is calling us pigs or if they make pig burgers, but either way it’s a pretty egregious act of copyright infringement. We’re also not pleased with the threat to one of our favorite animated pigs. Has anyone been to this mish-mash of New York culture? How’s the burger?
The test results are in, please sit down for your diagnosis.
Brooklyn Brewery’s first Brewmaster’s Reserve of 2014 is Hammarby Syndrome, our tribute to the neighborhood of our New Carnegie Brewery in Stockholm, Sweden. Hammarby Syndrome is a cure-all for your Winter blues and a delicious addition to any meal. Brewed with spelt and spruce fronds this strong ale will warm your belly with tastes of Scandinavian delights.
From the Brewmaster,
You’ve heard of Stockholm Syndrome, but these days we’re starting to feel the effects of a once-rare condition - Hammarby Syndrome. If you’ve never heard of it, we can’t blame you. But it’s right here in the New Brooklyn Dictionary:
“Hammarby Syndrome is the distress or impairment caused by the frenzied anticipation and giddy obsession over the beautiful Hammarby Sjöstad section of Stockholm, Sweden and the New Carnegie Brewery that Brooklyn Brewery will open there in March. The cognitive hallmark of Hammarby Syndrome is preoccupying thoughts of Hammarby and New Carnegie Brewery’s delicious new beers. Sufferers typically report a combination of depressive and anxious symptoms, withdrawn behavior and difficulty focusing on topics unrelated to Hammarby Sjöstad. Other symptoms include dry mouth and deep thirst.”
Now there’s good news – we can help you!
Our new Brewmaster’s Reserve beer is Hammarby Syndrome, a robust ale that will transport you directly to the seaside of old Stockholm. It’s brewed from a large proportion of spelt, an ancient wheat-like grain that was once a mainstay of Scandinavian beers. To the spelt’s distinctively nutty flavor, we’ve added another old Swedish beer ingredient – spruce fronds. They add a tasty citrusy pine note to a full-bodied, lightly fruity strong ale that’ll keep you warm until the spring sunshine comes to the rescue. More importantly, it’s great with hearty cold-weather food, and it’ll make you feel like you’re in Hammarby until you can come visit us there yourself.
We have heard the demands of legions of beer fans echoing in the mountains, and now the time has come – Brooklyn Brewery is returning to Switzerland. From the Alps to the lakes, our beers will once again be available across the nation. Now is the perfect time to dip into that super-secure safe deposit account and spring for some Brooklyn brews. Ask for us at your favorite bars and bottle shops today.
Not a pic everyday, simply the pic we’re talking about today.
To launch the Brooklyn Brewery brand in Switzerland our distributor Carlsberg took our GM Eric Ottaway (and his woodsman chic beard) to meet Phil and Nelly, the owners of Ebrietas, a metal bar in Zurich. We are excited to grow into this great new market… and to drink Brooklyn Lager at a Celtic Frost show.
On a cold November morning, myself and another one of our brewers, Kyle Wilson, descended on the Williams Brothers Brewing Co. in Alloa, Scotland to brew up some magic. Together we brewed a fine Scotch Ale that combines some of the more unique aspects of our respective fatherlands, using Scottish Peated Malt, treacle & molasses, Scottish honey, Brooklyn yeast, and our combined creativity and ingenuity. The result is A Wee Bit, an intriguing dark ale that at 4.8% ABV is eminently sessionable and leaves the drinker with a wondrous sense of the two distinct places this beer was born from, the non-stop liveliness of Brooklyn and the old magic of the Scottish hills.
This collaboration had been a long time coming, our Brewmaster, Garrett Oliver, has spent many late nights in pubs all around Britain and is old friends with Bruce Williams, who also spends 3-4 months each year in his NYC apartment. The two began talking about working together on a collaboration a few years ago, and we finally got the opportunity this Autumn. This project is made all the more exceptional by the fact that an old friend from my days studying brewing at Heriot-Watt University in Edinburgh, Jamie Carmichael, is one of the brewers at Williams Brothers! If there was ever a collaboration that was destined to happen, this is it, and we did not let destiny down!
Unfortunately for those on this side of the pond, A Wee Bit will be available strictly to customers in the United Kingdom. Casks of A Wee Bit are already getting around, they’ve been at a few pubs in Glasgow and Edinburgh, and bottles and kegs will begin pouring all around the UK later in January. Get in while you can, ‘cuz when it’s gone it’s gone. Sláinte mhath!
After nearly 3 years of Brooklyn Brewery delivering bottles to Australia we’re proud to introduce Brooklyn Lager on draft, or draught as Australia are wont to say. Either way it’s going to be delicious. Cheers mate.
Not a Pic everyday, simply the Pic we’re talking about today.
Our tasting team member Ruthy Mirsky, leader of the band Syvia, sent us this,
“…had to share this with you. My mom got so excited about finding Brooklyn that she had to take a photo. She’s up in Svalbard in Northern Norway–a tiny town where they don’t let people walk on the outskirts of town because of the threat of polar bears…supposedly they outnumber people: 3,000 polar bears to 2,000 townspeople. :)”
#UPDATE All good things must pass folks, and the clock is now ticking on our Brooklyn Brewery Pop-Up. Make sure you come out to pick up all the merchandise and specialty beers you can carry before we shut our doors. The final day will be November 15th. In the final weeks we will have surprise guests and giveaways, so make sure to keep an eye on Twitter and Facebook for updates. Cheers.
Look familiar? We’re bringing a little bit of Brooklyn, NY to Leeds, UK for our very first ever Brooklyn Brewery Pop-Up. Over the next week, month, or several months (we haven’t decided), you’ll be able to enjoy a beer list as expansive and interesting as the one in our own tasting room. Pop in to find a selection of the following:
Cuvee La Boite
Black Chocolate Stout
Mary’s Maple Porter
If that beer list isn’t enough for you, you’ll also find salvation-worthy food by Red’s True Barbecue, and brewery merch available for purchase in the Brooklyn Pop-Up store. Avoid those international shipping costs and grab something with our logo on it. The #BrooklynPopUp opened its doors over this past weekend to serve many a beer and has already receive some kind words from the locals.
The Brooklyn Pop-Up is located at 22-24 The Calls in Leeds, and is open Wednesday – Friday, 5pm-12am, Saturday 12pm-12am & Sunday 5pm-10pm. For updates, follow #BrooklynPopUp on Twitter.
In 2003, Brooklyn Brewery started selling beer in Denmark. Ten years later, Scandinavia is home to Brooklyn’s fastest growing fanbase. The Brewery’s involvement in the North hasn’t been limited to just sales. Our Brewmaster Garrett Oliver has done beer dinners at Noma, AG and American Table. We’ve produced two Brooklyn music and arts festivals in Stockholm, brewed collaborations at various Scandinavian breweries, and are in the process of building the New Carnegie Brewery, a joint venture with Sweden’s oldest trademark, Carnegie.
Thusly, it made perfect sense to get involved in New York City’s first Scandinavian food festival, NORTH. NORTH’s inaugural programming of unique dinner parties, collaborations and classes is seriously impressive. We’re getting hungry just thinking about it. Here’s where you’ll find Brooklyn Brewery throughout NORTH:
New York Goes Oslo, Oct 3rd & 4th
Fredrik Berselius’s nordic influences shine at Aska, across the street from The Brewery. For this mean, Garrett is sending beers that reflects Aska’s nordic roots, but also its focus on local collaboration. The exquisite menu will include Nordic collaborations of our own, including Carnegie Special 175th Anniversary Porter and our Sinebrychoff project, Two Tree Porter. This dinner is Sold Out.
Master Classes in New Nordic Cuisine, Oct 5th & 6th
Taste Lounge is the social center of the International Culinary Center and with the Norwegian Seafood Council will be presenting classes in the heritage and preparation of New Nordic Cuisine from some of the most talented Scandinavian chefs in the world. Brooklyn Brewery is providing Oktoberfest and Lager for all the students and chefs working up their knowledgeable thirsts. For a list of full classes click here.