A recent report in Runner’s World studied the effects of beer consumption on runners, and concluded that although “individual results varied… overall, beer and running mixed fine.” This finding is one of many promoting the cohabitation of healthy individuals and beer, and therefore debunking the notion of beer drinkers as, well… being like Homer Simpson.
And while we’re at it, turns out musicians love exercise as well.
UPDATE // JAN 30 The photos are in! Anchor reports:
Anchor brewing staff will wear Giants jerseys and pour samples of Brooklyn’s Sorachi Ace beer during tours of its San Francisco brewery Monday, January 30 through Friday, February 3. “The Niners played a great game but the Giants came out on top, so we’ll stand by our word,” said Dannerbeck. “We’ll be pouring beer from Brooklyn Brewery and wearing the Giants’ colors this week, but don’t worry, our Niners will be back next year and we’ll be hoping for a chance to even the score.”
“We hope our friends in San Francisco enjoy the Brooklyn Sorachi Ace. Let’s hope for a rematch in 2013,” said Brooklyn Brewery President Steve Hindy.
Public tastings of Brooklyn Beer will not be available during this time, as Anchor tours are available by advance reservation only. Unfortunately, all tours are full this week, but you may call the brewery directly at 415.863.8350 to inquire about any cancellations.
UPDATE // JAN 27 Anchor reports that the Sorachi big bottles and Giants jerseys arrived safely, and that next week their tour guides will pour beer decked out in Big Blue during their Mon-Fri tours at 10am and 1pm, with brewery Chief Dannerbeck kicking off the first tour on Monday. Mr. Dannerbeck has promised to provide us with ”photos of the heinous crime scene,” so stay tuned!
UPDATE // JAN 25 Sorachi Ace and Giants jerseys are en route to CA.
UPDATE // JAN 22 Big Blue’s Victory Brings Brooklyn Beer to San Francisco
So it shall be written! Brooklyn Brewery beer and Giants jerseys will grace the Anchor Brewery this coming week. Stay tuned for updates and photos of our seven-day West Coast distribution.
The fabled Anchor bar in The City By The Bay.
A friendly wager has been placed between Brooklyn Brewery and Anchor Brewing Co. that our respective hometown teams will win the National Football Conference game this Sunday.
John Dannerbeck, president of Anchor Brewing Co. of San Francisco, and Steve Hindy, president of Brooklyn Brewery in New York, have agreed to pour the other brewery’s beer and outfit their brewery tour staff in jerseys from the opposing team for a week if their team loses the title game in San Francisco on Sunday. The brewery chiefs will wear the jerseys of shame as well.
“We are very confident that the 49ers will come through for us and we will not have to suffer this humiliation,” said Dannerbeck. “We beat the Giants earlier this year, and I am sure we will do it again.”
“The Giants have come together in an impressive way since the post-season commenced,” said Hindy. “We think Eli Manning and his team are going to avenge that earlier loss and move on to the Super Bowl.”
May the best team win!
Harpoon Brewery President Dan Kenary and our own Steve Hindy are betting that their home team will prevail in the Feb 5 Super Bowl in Indianapolis.
If the New York Giants win, as they did in the 2008 Super Bowl against New England, Harpoon will pour Brooklyn Lager in their tasting room and their brewery tour staff will wear Giants jerseys for a week this winter. If the Patriots win, Brooklyn will pour Harpoon IPA in their pub for a week, and the Brooklyn staff will wear Patriots jerseys.
“We are very confident that the Patriots will carry the day, and avenge the 2008 loss to the Giants,” said Kenary, who still cringes when he thinks back to pouring Brooklyn Lager four years ago.
“We know the Patriots had a better season record than the Giants. They are a great team,” said Hindy, clearly concerned about appearing over confident. “But the Giants have come together in the post-season. Eli Manning and his team have to keep it together for one more game.”
Hindy noted that the Anchor Brewery in San Francisco lost a similar bet to Brooklyn last Sunday when the Giants beat the 49ers on a last minute field goal. Anchor’s tour guides will be wearing Giants jerseys and pouring Brooklyn Sorachi Ace for their guests in the coming week.
“It is difficult to calculate the shame that accrues to a brewery that must pour its competitor’s flagship beer through its home taps,” said Hindy. “And wearing the opposition’s jerseys—you take your life in your hands when you wear a Boston jersey here in New York.”
The people here just can’t stop talking about the bet they won with some other people on the other side of the country. Beer and Giants jerseys are being packaged up and sent west to San Francisco for the folks of the Golden Gate to enjoy, and thoughts of championship glory are now bent towards Boston.
All fine and well, except I’m not a Giants fan. Convinced “Big Blue” was going down, I’d been wearing my 49ers jersey around the brewery all last week until brewer Tom took it from me and crushed it up in the mill room. Hard to fight back without opposable thumbs.
Hindy at the mic in 1988 commemorating the F.X. Matt Brewery’s centennial
Brooklyn Brewery’s fearless leader will “address thousands” of beer industry professionals at the 2012 Craft Brewers Conference in San Diego on May 2. A beer biz veteran of nearly 25 years, Steve has amassed a trove of knowledge, insight and great stories about our favorite beverage, and has delivered countless speeches to fans, media entities, business partners and industry insiders. All of this is to say we’re confident he’ll shine on the CBC stage.
We interviewed Steve today about the art of public speaking:
Brooklyn Bloggery: What do you generally think about when giving speeches? What’s on your mind as you address the crowd?
Steve Hindy: The most important thing about giving a speech is having something to say, having a message. Seems to me that many people who give speeches, particularly business executives and politicians, studiously avoid saying anything. This is very frustrating, and boring, for their listeners.
BB: What is your favorite kind of crowd to address?
SH: I like addressing my peers in the industry and other entrepreneurs. I like talking to young people about entrepreneurship.
BB: What are some of the things that make a beer-lover crowd unique, aside from the obvious collective interest? What characteristics tend to define this audience?
SH: Beer lovers are intensely interested in beer, and breweries and brewers. They want to know about our beers and us. But their attention tends to be inversely proportional to the volume of beer they have consumed. So if they have had more than two beers, end the speech.
BB: Do you think you are more or less of a better speaker when you yourself are drinking beer during your speech?
SH: One beer enhances my speaking ability. Beyond one, the benefits diminish.
BB: Where did you give your best and worst speeches? What’s the most memorable speech you gave?
SH: My most memorable speech was at 6pm on the day we celebrated the opening of The Brooklyn Brewery [Williamsburg, Brooklyn facility] in 1996. There were a couple of thousand people at a two-block party on N11th St. I announced there would be FREE BEER until the kegs ran dry. This resulted in a mad rush. My partner Tom Potter then announced the free beer would end at 6:30pm.
BB: Do you still get nervous addressing crowds?
SH: Yes I do get nervous. But you have to channel that nervousness into positive energy. A calm speaker can be a blah speaker.
BB: What topics will you be addressing during your CBC speech?
SH: In San Diego, I plan to celebrate the role of the Local Brewer and outline some of the great challenges facing our industry in the next 25 years.
A recent report in Men’s Health lists the best beers in the 32 cities that teams from the National Football League call home. Serendipitously, we got Big Blue:
Brooklyn brewmaster Garrett Oliver plies his trade on the opposite side of Manhattan from the Giants’ actual homeland (the Meadowlands, in New Jersey) but Giants fans and hearty beers aplenty can be found on weekend nights at the confines in Williamsburg, all available for the low cost of a wooden token (five for a picture of Andrew Jackson, available at the front desk). What’s more, Oliver’s more experimental brews—from the face-melting Brooklyn Blast to the bottle-fermented variants Brooklyn Local 1, Local 2, and Sorachi Ace—are a treat when you find yourself in a championship mood, as Eli and company have in recent years. Savor the suds. And Jersey, you make good beer, too, but it’s all in the name.
The Italian bureau of Vogue – arguably the most fashionable of the fashionable — recognizes One Brewers Row as a Brooklyn “Hot Spot” (pictured above).
NY Post talks with Steve Hindy about Brooklyn the brand, and features the Brooklyn Box Set in its holiday guide:
The Washington Times names Sorachi Ace one the Top Beers of 2011.
Brooklyn Lager wins 3rd Place in the Lager/Pilsner category in CraftCans.com‘s 2011 reader poll:
El Vocero Escenario reports on the arrival of three new artisanal beers in Puerto Rico:
Michael Fassbender (of Inglourious Basterds fame) enjoys a Brooklyn Lager in Shame:
Garrett talks “beerology” on Canada radio waves courtesy of the Canadian Broadcasting Corporation.
AMA Bionda, The Companion Ale and BAMboozle all get some love in Yankee Brew News.
Finnish daily Ilta-Sanomat names Black Chocolate Stout the second best selection in their Christmas beer tasting:
Garrett jumps the pond to promote The Oxford Companion to Beer, pictured below at the Hook Norton Brewery in (the appropriately named) Oxfordshire.
CNN International bids farewell to “The Boss”:
PrintMag recently wrote up an e-article about our friend and designer Jee-eun Lee, the steady hand and sharp eye who recently began assisting Milton Glaser in the noble act of making beer look good. All Brooklyn Brewery packaging, logos, labels and more feature Jee’s artistic touch. Check out the article for an interesting look into Jee’s background, past work (sample pictured above), and what she keeps in her bathtub.
The sign says it all. We really hate to do it, but because of a 30% increase in the prices of barley and hops, we have to accordingly bring up the price of our beer tokens during our public hours here at Brewers Row. But don’t worry, it’s only a buck, and you can get a five token discount for twenty bones, or clams, or whatever you call them.
Brooklyn bounders beware! There will be no L train service two upcoming weekends: February 25 & 26, and March 10 & 11. We’re also close to the good ole G train, so don’t worry. Check out our FAQ for subway directions to Brewer’s Row.
Image by Eddie Guy
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