Category Archives: Steve Hindy

CNN “The Boss”: An International Collaboration

CNN’s “The Boss” is back, this time to help us celebrate the birth of Brooklyn Imports with the launch of AMA Bionda, a golden ale with honey designed by Garrett Oliver and brewed by the Amarcord Brewery in Apecchio, a small medieval Italian town close to the Adriatic coast.

From The President: Remembering “The Cat’s Head”

The “Brooklyn Night Bazaar” planned for Dec 15-17 at 149 Kent Ave with DJ James Murphy, and bands Fucked Up and The Hold Steady takes me back to a similar extravaganza on the Brooklyn waterfront in 1989, the Cat’s Head*. Of course there are significant differences. The Cat’s Head was completely illegal. As I recall, it was created by a group of early Williamsburg settlers –Robert Elmes, Jessica Nissen and Fred Valentine. They squatted in an abandoned industrial building on the waterfront. No one had insurance; no one had any official approval from the Building Department or the Fire Department or the Police Department. No one had a beer license, but they somehow managed to buy and sell Brooklyn Lager. There were radical art installations, towering sculptures, exploding watermelons, nude performance art, even a tennis match between Paul Campbell and Reggie Hodges in a grain silo, when the event was held in the Mustard Factory on Grand. There were great bands. It went all night. It was utterly raw. As I recall, there were two such Cat’s Head happenings. The shadowy organizers took the profit and went to Berlin and did a Cat’s Head there.

The Brooklyn Night Bazaar will be much more buttoned up, but it continues a great Williamsburg party tradition.

– Steve Hindy, President & Co-founder

*I seem to recall a severed cat’s head on the property gave the event its name.

DAS IST ON3 VISITS BROOKLYN BREWERY

German lifestyle and media outlet ON3 Südwild stopped by The Brewery a few weeks ago to talk shop with Steve Hindy and gain some insight into American craft beer culture (which has been known to both draw inspiration and use ingredients from Germany). Park Slope’s Bierkraft also shares their two cents about the increasing quantity and quality of beer in these united states.

CNN “THE BOSS”: WHEN COSTS RISE

The latest episode of CNN’s “The Boss” captures Steve with Eric and Robin Ottaway working out a tough issue: namely what to do when the price of barley and hops, the “meat of the beer”, rises?

CNN “THE BOSS”: INVESTING IN THE COMMUNITY

On CNN’s “The Boss“, Steve visits the Brooklyn Academy of Music to sign an agreement that will deliver a portion of proceeds from the sale of Brooklyn BAMboozle — a beer made to commemorate BAM’s 150th Anniversary — to support the efforts of one of Brooklyn’s oldest and most prestigious art institutions.

CNN “THE BOSS”: MARKETING TEAMWORK

Watch below as CNN’s “The Boss” follows Steve Hindy to Manhattan on a visit to designer Milton Glaser, the man behind the design of all Brooklyn Brewery logos, labels and packaging, as well as this world-renowned image:

CNN “THE BOSS”: PERKS AT WORK

CNN’s “The Boss” continues to cover the working life of Brooklyn Brewery president Steve Hindy, in this episode recounting company trips to Italy and Sweden to reward his employees for reaching a production goal of 100,000 barrels in 2010:

CNN “THE BOSS”: HOME IMPROVEMENTS

On the latest episode of “The Boss“, CNN documents the last major step in our year plus long expansion project: the arrival and installation of behemoth 200 barrel tanks. “We’re gearing up to bring you more of the beers you’ve been looking for,” says Brewmaster Garrett Oliver, “and the brewing team is quietly working on fun new stuff, so watch this space…”

CNN “THE BOSS”: STEVE HITS THE STREETS

“If I retreat to my office and never get out and talk to people,” says Brooklyn Brewery President Steve Hindy, “I think that’s a big loss for my company.” On the latest episode of “The Boss“, Steve puts this ideal to action. See below as Steve vists Diner in Williamsburg, launches our current Brewmaster’s Reserve The Concoction to the public, and visits iconic graphic designer Milton Glaser.

SALES FOR BETTER BEER ARE ON THE RISE

AOL Daily Finance columnist Loren Berlin paid us a visit to talk with Steve Hindy about the surging sales of craft beer. Read the full article here, and watch the video below. Not only did Loren interview our President, but she got to spend some quality time with the VP of Rodent Control.