Category Archives: Video

Introducing Mary’s Maple Porter

Mary’s Maple Porter is available February-April 2012, draft only.

It’s true….when he was a kid, Garret used to actually believe that the stuff he was putting on his pancakes was maple syrup. Well, everybody called it maple syrup. Later, he discovered the truth – that stuff he was eating was just sugar syrup with “maple flavoring”, various gums, and caramel coloring. Then he discovered actual maple syrup, the stuff from trees, and became enlightened. Hey, everyone evolves.

Brooklyn Brewery has evolved a lot lately too. About a year ago, a brewer named Mary Wiles joined our brewery team after spending 30 years brewing and doing quality control for a Very, Very Big Brewer. Mary evolved into a craft beer brewer, and now she’s doing our quality control, having fun while helping us make sure that Brooklyn beers are tasting great and ready to make you happy. But Mary has a bright thing lurking in her past, present and future – Mary has maple trees. A lot of maple trees. Actually, a ridiculous number of maple trees, acres of them, right northwest of us in upstate New York. And her family farm makes 100% real New York State maple syrup.

Real maple syrup tastes great on pancakes and waffles, but it’s awfully good in beer too. Porter is a classic British ale style that traveled to the United States, sustained George Washington during the Revolution, and later built London’s great breweries. Mary’s Maple Porter is a rich, dark ale featuring a large portion (50 gallons!) of her maple syrup in the kettle. After fermentation by our house ale yeast, the syrup is no longer sweet (yeast likes to eat maple syrup too), but the maple flavor shows through in a complex interplay with caramel, chocolate, and coffee flavors from our blend of roasted malts. An earthy hop note rounds it all out. It’s really tasty, especially with bacon.

Brooklyn In The News | Dec-Jan, 2012

The Italian bureau of Vogue – arguably the most fashionable of the fashionable — recognizes One Brewers Row as a Brooklyn “Hot Spot” (pictured above).

NY Post talks with Steve Hindy about Brooklyn the brand, and features the Brooklyn Box Set in its holiday guide:

The Washington Times names Sorachi Ace one the Top Beers of 2011.

Brooklyn Lager wins 3rd Place in the Lager/Pilsner category in CraftCans.com‘s 2011 reader poll:

El Vocero Escenario reports on the arrival of three new artisanal beers in Puerto Rico:

Michael Fassbender (of Inglourious Basterds fame) enjoys a Brooklyn Lager in Shame:

Garrett talks “beerology” on Canada radio waves courtesy of the Canadian Broadcasting Corporation.

AMA Bionda, The Companion Ale and BAMboozle all get some love in Yankee Brew News.

Finnish daily Ilta-Sanomat names Black Chocolate Stout the second best selection in their Christmas beer tasting:

Garrett jumps the pond to promote The Oxford Companion to Beer, pictured below at the Hook Norton Brewery in (the appropriately named) Oxfordshire.

CNN International bids farewell to “The Boss”:

CNN “The Boss”: An International Collaboration

CNN’s “The Boss” is back, this time to help us celebrate the birth of Brooklyn Imports with the launch of AMA Bionda, a golden ale with honey designed by Garrett Oliver and brewed by the Amarcord Brewery in Apecchio, a small medieval Italian town close to the Adriatic coast.

MONSTER’S LOG: TUESDAY, DEC 6

Hey friends, thanks for bearing with the people here as they tinker with their new Internet toy and prevent me from posting on time. Typical.

On the bright side, it’s given me more of a chance to watch the lovely, lovely video below (thanks, Gothamist) portraying an unfortunate doggy dance troupe shamefully swaying and flapping their shaggy limbs under the direction of a man wearing a helmet made of human hair. Is it really worth that rancid milk bone your trainer is dangling behind the cameraman, guys?

DAS IST ON3 VISITS BROOKLYN BREWERY

German lifestyle and media outlet ON3 Südwild stopped by The Brewery a few weeks ago to talk shop with Steve Hindy and gain some insight into American craft beer culture (which has been known to both draw inspiration and use ingredients from Germany). Park Slope’s Bierkraft also shares their two cents about the increasing quantity and quality of beer in these united states.

GOOD MORNING AMERICA BATHES WITH BEER

Our Beer Soap was featured on “Good Morning America” bright and early this fine Friday. The show’s host, Lara Spencer, described this gift-friendly item as being “for the guy who doesn’t want to drink in the shower, but instead who wants to shower in the drink” (and then proceeded to show a clip of Kevin Costner not dancing with wolves, but drinking in the shower). Although those sentiments are not precisely endorsed by Brooklyn Brewery, we do all agree the beer soap is rather awesome. But nowhere near as awesome as Beyonce’s totally cute wedding gown, mind you.

CNN “THE BOSS”: WHEN COSTS RISE

The latest episode of CNN’s “The Boss” captures Steve with Eric and Robin Ottaway working out a tough issue: namely what to do when the price of barley and hops, the “meat of the beer”, rises?

CNN “THE BOSS”: INVESTING IN THE COMMUNITY

On CNN’s “The Boss“, Steve visits the Brooklyn Academy of Music to sign an agreement that will deliver a portion of proceeds from the sale of Brooklyn BAMboozle — a beer made to commemorate BAM’s 150th Anniversary — to support the efforts of one of Brooklyn’s oldest and most prestigious art institutions.

CNN “THE BOSS”: MARKETING TEAMWORK

Watch below as CNN’s “The Boss” follows Steve Hindy to Manhattan on a visit to designer Milton Glaser, the man behind the design of all Brooklyn Brewery logos, labels and packaging, as well as this world-renowned image:

MONSTER’S LOG: TUESDAY, SEP 27

[Yet another GABF t-shirt spotted.]

The Internet has been talking a lot lately about the Great American Beer Festival. So have the people here who are flying out to Denver, especially you know who. Don’t worry — my good and considerate coworkers got me a ticket months ago… is what I’d be saying if they weren’t a bunch of beer swilling slackers. Do they not realize how well a cat would get along with a crowd of of 49,000 people?

Because life has a funny, funny way of helping you out, I came across a very important news video of a pussy named Willow who made her way from Colorado to New York City. All I need to do is reverse that and I’ll be sipping Local 1, Local 2, Sorachi Ace, The Concoction and a barrel-aged stout Garrett told me I’d be fed to dogs if I mentioned beside the cool serenity of the Rocky Mountains.