Blog : Brooklyn Brewery » Video

Yesterbeer: A Look Back at Craft (May 1996)

Dan — Mon, 21 May 2012 17:42:08 +0000

This month in 1996, NY1 did a story on the revival of beer making in the borough of Brooklyn, starring a young(er) Steve Hindy, less trim Garrett Oliver, and more Bohemian Tom Potter. Enjoy!

Introducing Brooklyn Gold Standard Export Kellerbier

Dan — Thu, 10 May 2012 21:48:06 +0000

Gold Standard is available May-July 2012, draft only.

Brooklyn Gold Standard Export Kellerbier is here to channel those days when the land was green with beer gardens, and no one had yet uttered the P-word*. The title “Export” connotes a beer more robust than pilsner, while the word “Kellerbier” tells us that it’s unfiltered. Our malt is 100% floor-malted Bohemian barley, giving the beer a rich bready backbone. And Brooklyn Gold Standard is going to need a solid backbone to hold up all those snappy German Hallertau Perle, Hallertau Mittelfrueh and Czech Saaz hops that are leaping out of the glass. A long, cold lager fermentation makes it rich, but smooth. The big floral hop aroma is followed by refreshingly bold bitterness and beautiful rounded malt flavors.

[*Prohibition. Utter it not, allow it never.]

Food Pairings: Spicy foods, fresh cheeses, burgers, oysters
Malts: Bohemian Hanka, 100% Floormalted, Czech Republic
Hops: Hallertau Perle and Hallertau Mittelfrueh (Germany), Saaz (Czech Republic)
Yeast: A proprietary lager strain, lent to us by our awesome pals at New Glarus Brewing of Wisconsin
O.G.: 14.6° Plato
IBUs: 44.5
ABV: 6.2%
Format: 15.5 gal kegs; 5.2 gal kegs
Availabilty: April-July
Serving Suggestions: Serve at 40 – 45° in a tall glass with at least “two fingers” of foam

Big Beer Struggles In The Face Of Better Taste

Dan — Thu, 26 Apr 2012 16:42:24 +0000

Our own Steve Hindy went on camera recently to talk with CBS’s Whit Johnson about the current state of the beer business, specifically the trouble big brewers are having marketing their product. Read more here, and watch the whole piece below:

Read This: Brooklyn Brewery President Discusses ‘The State of Craft Beer Industry’

Dan — Thu, 01 Mar 2012 19:09:01 +0000

The good folks at Brewbound met up with Steve at the tapping of a keg of Brooklyn BLAST! to celebrate the victory of the Giants defeating the Patriots in the Super Bowl, and between sips of the strong IPA chatted a bit about the beer business.

Read This: What Beer Can Teach Us About Emerging Technologies

Dan — Mon, 27 Feb 2012 15:25:27 +0000

Photo by Zoonar.

Slate reports: “The home-brew movement serves as a lesson in DIY innovation“.

Bjork’s Choir Serenades The Brewery

Dan — Fri, 24 Feb 2012 15:44:45 +0000

You’re probably like “What? Did I read that right?”. Don’t worry, you did. Good job! Claire, our extraordinaire Export Coordinator, will explain:

Friday nights at the Brooklyn Brewery are typically full of good times and great people but recently we had some very special visitors. An a’cappella Choir of 24 girls from Iceland called Graduale Nobili (@gradualenobili) who just so happen to be on tour with Bjork, offered to sing us a few songs in exchange for beer and pizza. Harmoniously and flawlessly they sang their National Anthem, their impressive rendition of the Flight of the Bumble Bee, and an upbeat song that translates to a man in red destroying a village with his scythe. They were even kind enough to humor us by singing the anthem of our cask beer club, The Legion of Osiris. It was an honor that they decided to spend their night off from Bjork’s Biophilia tour with us.

Watch as Graduale Nobili graciously supports us on The Anthem of The Legion of Osiris, followed by a performance of “Raudi Riddarinn (The Red Knight)”. Below the video are the song’s upbeat, sunny lyrics.

No one is so solitary that he cannot expect a visitor, a horseman all in red riding a pale steed
A horseman all in red wielding a reeking scythe gallops so the clatter of hooves resounds around the world
Swirling up dust that darkens the world of men and spatters on the windows
The horseman forces his way into the house and his sickle drips with blood

Give Some Love To BCS On Valentine’s Day

Dan — Tue, 07 Feb 2012 19:48:06 +0000

Our neighborhood friend Christina Tosi — the driving force behind Momofuku Milk Bar‘s deliriously delectable desserts — gave some advice to MSNBC’s Matt Lauer recently on choosing the perfect chocolate for Valentine’s Day. And when it comes down to “what to get the man in your life,” there was no question: Brooklyn Black Chocolate Stout.

Introducing Mary’s Maple Porter

Dan — Wed, 01 Feb 2012 18:22:43 +0000

Mary’s Maple Porter is available February-April 2012, draft only.

It’s true….when he was a kid, Garret used to actually believe that the stuff he was putting on his pancakes was maple syrup. Well, everybody called it maple syrup. Later, he discovered the truth – that stuff he was eating was just sugar syrup with “maple flavoring”, various gums, and caramel coloring. Then he discovered actual maple syrup, the stuff from trees, and became enlightened. Hey, everyone evolves.

Brooklyn Brewery has evolved a lot lately too. About a year ago, a brewer named Mary Wiles joined our brewery team after spending 30 years brewing and doing quality control for a Very, Very Big Brewer. Mary evolved into a craft beer brewer, and now she’s doing our quality control, having fun while helping us make sure that Brooklyn beers are tasting great and ready to make you happy. But Mary has a bright thing lurking in her past, present and future – Mary has maple trees. A lot of maple trees. Actually, a ridiculous number of maple trees, acres of them, right northwest of us in upstate New York. And her family farm makes 100% real New York State maple syrup.

Real maple syrup tastes great on pancakes and waffles, but it’s awfully good in beer too. Porter is a classic British ale style that traveled to the United States, sustained George Washington during the Revolution, and later built London’s great breweries. Mary’s Maple Porter is a rich, dark ale featuring a large portion (50 gallons!) of her maple syrup in the kettle. After fermentation by our house ale yeast, the syrup is no longer sweet (yeast likes to eat maple syrup too), but the maple flavor shows through in a complex interplay with caramel, chocolate, and coffee flavors from our blend of roasted malts. An earthy hop note rounds it all out. It’s really tasty, especially with bacon.

Brooklyn In The News | Dec-Jan, 2012

Dan — Fri, 13 Jan 2012 15:42:53 +0000

The Italian bureau of Vogue – arguably the most fashionable of the fashionable — recognizes One Brewers Row as a Brooklyn “Hot Spot” (pictured above).

NY Post talks with Steve Hindy about Brooklyn the brand, and features the Brooklyn Box Set in its holiday guide:

The Washington Times names Sorachi Ace one the Top Beers of 2011.

Brooklyn Lager wins 3rd Place in the Lager/Pilsner category in CraftCans.com‘s 2011 reader poll:

El Vocero Escenario reports on the arrival of three new artisanal beers in Puerto Rico:

Michael Fassbender (of Inglourious Basterds fame) enjoys a Brooklyn Lager in Shame:

Garrett talks “beerology” on Canada radio waves courtesy of the Canadian Broadcasting Corporation.

AMA Bionda, The Companion Ale and BAMboozle all get some love in Yankee Brew News.

Finnish daily Ilta-Sanomat names Black Chocolate Stout the second best selection in their Christmas beer tasting:

Garrett jumps the pond to promote The Oxford Companion to Beer, pictured below at the Hook Norton Brewery in (the appropriately named) Oxfordshire.

CNN International bids farewell to “The Boss”:

CNN “The Boss”: An International Collaboration

Dan — Fri, 09 Dec 2011 14:06:49 +0000

CNN’s “The Boss” is back, this time to help us celebrate the birth of Brooklyn Imports with the launch of AMA Bionda, a golden ale with honey designed by Garrett Oliver and brewed by the Amarcord Brewery in Apecchio, a small medieval Italian town close to the Adriatic coast.

MONSTER’S LOG: TUESDAY, DEC 6

Monster — Wed, 07 Dec 2011 22:26:24 +0000

Hey friends, thanks for bearing with the people here as they tinker with their new Internet toy and prevent me from posting on time. Typical.

On the bright side, it’s given me more of a chance to watch the lovely, lovely video below (thanks, Gothamist) portraying an unfortunate doggy dance troupe shamefully swaying and flapping their shaggy limbs under the direction of a man wearing a helmet made of human hair. Is it really worth that rancid milk bone your trainer is dangling behind the cameraman, guys?

DAS IST ON3 VISITS BROOKLYN BREWERY

Dan — Wed, 07 Dec 2011 20:35:11 +0000

German lifestyle and media outlet ON3 Südwild stopped by The Brewery a few weeks ago to talk shop with Steve Hindy and gain some insight into American craft beer culture (which has been known to both draw inspiration and use ingredients from Germany). Park Slope’s Bierkraft also shares their two cents about the increasing quantity and quality of beer in these united states.

GOOD MORNING AMERICA BATHES WITH BEER

Dan — Fri, 18 Nov 2011 15:39:41 +0000

Our Beer Soap was featured on “Good Morning America” bright and early this fine Friday. The show’s host, Lara Spencer, described this gift-friendly item as being “for the guy who doesn’t want to drink in the shower, but instead who wants to shower in the drink” (and then proceeded to show a clip of Kevin Costner not dancing with wolves, but drinking in the shower). Although those sentiments are not precisely endorsed by Brooklyn Brewery, we do all agree the beer soap is rather awesome. But nowhere near as awesome as Beyonce’s totally cute wedding gown, mind you.

CNN “THE BOSS”: WHEN COSTS RISE

Dan — Tue, 08 Nov 2011 18:11:45 +0000

The latest episode of CNN’s “The Boss” captures Steve with Eric and Robin Ottaway working out a tough issue: namely what to do when the price of barley and hops, the “meat of the beer”, rises?

CNN “THE BOSS”: INVESTING IN THE COMMUNITY

Dan — Tue, 08 Nov 2011 18:02:48 +0000

On CNN’s “The Boss“, Steve visits the Brooklyn Academy of Music to sign an agreement that will deliver a portion of proceeds from the sale of Brooklyn BAMboozle — a beer made to commemorate BAM’s 150th Anniversary — to support the efforts of one of Brooklyn’s oldest and most prestigious art institutions.

CNN “THE BOSS”: MARKETING TEAMWORK

Dan — Wed, 28 Sep 2011 16:27:22 +0000

Watch below as CNN’s “The Boss” follows Steve Hindy to Manhattan on a visit to designer Milton Glaser, the man behind the design of all Brooklyn Brewery logos, labels and packaging, as well as this world-renowned image:

MONSTER’S LOG: TUESDAY, SEP 27

Monster — Tue, 27 Sep 2011 21:19:16 +0000

[Yet another GABF t-shirt spotted.]

The Internet has been talking a lot lately about the Great American Beer Festival. So have the people here who are flying out to Denver, especially you know who. Don’t worry — my good and considerate coworkers got me a ticket months ago… is what I’d be saying if they weren’t a bunch of beer swilling slackers. Do they not realize how well a cat would get along with a crowd of of 49,000 people?

Because life has a funny, funny way of helping you out, I came across a very important news video of a pussy named Willow who made her way from Colorado to New York City. All I need to do is reverse that and I’ll be sipping Local 1, Local 2, Sorachi Ace, The Concoction and a barrel-aged stout Garrett told me I’d be fed to dogs if I mentioned beside the cool serenity of the Rocky Mountains.

The rent’s too damn high © here anyway.

CNN “THE BOSS”: PERKS AT WORK

Dan — Wed, 14 Sep 2011 20:07:32 +0000

CNN’s “The Boss” continues to cover the working life of Brooklyn Brewery president Steve Hindy, in this episode recounting company trips to Italy and Sweden to reward his employees for reaching a production goal of 100,000 barrels in 2010:

EXPERIMENTAL PROFILES IN COURAGE: THE HOLY SMOKERS, AUSTIN CHAMPIONS

Dan — Tue, 13 Sep 2011 19:56:14 +0000

From March-July of 2011, Brooklyn Brewery and The Food Experiments traveled to Austin, New Orleans, Washington DC, Philadelphia and Boston to crown five amateur cook-off aces. In September, these culinary masterminds journey to Brooklyn to compete in The National Championship against a selection of the borough’s All-Stars.

Check back all this week leading up to the big event for Experimental Profiles in Courage on the contestants.

[Austin, TX champs The Holy Smokers.]

Who are these Holy Smokers? The Holy Smokers are two small town pastors and suburban dads that know how to bring the joy “BIG TIME”. As in life and in cooking the Holy Smokers fully embrace experiments. In trying new and adventurous things they are never satisfied until they get to lead others into what they believe to be a Holy Moment. In pursuit of love, joy, and community, the Holy Smokers bring a next level of excitement wherever they are.

What was the Holy Smokers’ favorite Experimental Moment? The most memorable moment was when Holy Smoker, Evans, celebrated his victory with a Chameleon Cold-Brew Shower!

CNN “THE BOSS”: HOME IMPROVEMENTS

Dan — Fri, 12 Aug 2011 17:05:17 +0000

On the latest episode of “The Boss“, CNN documents the last major step in our year plus long expansion project: the arrival and installation of behemoth 200 barrel tanks. “We’re gearing up to bring you more of the beers you’ve been looking for,” says Brewmaster Garrett Oliver, “and the brewing team is quietly working on fun new stuff, so watch this space…”

MONSTER’S LOG: TUESDAY, AUGUST 2

Monster — Wed, 03 Aug 2011 15:50:53 +0000

[I brought this on myself.]

Oh, how far I have fallen. Just two weeks ago I was on top of the world, making some serious professional strides, and now I’m just another cat with stuff on it.

I saw it coming. I tried to resist. But those Weyermann malts are just too darn comfy.

CNN “THE BOSS”: STEVE HITS THE STREETS

Dan — Thu, 28 Jul 2011 14:42:02 +0000

“If I retreat to my office and never get out and talk to people,” says Brooklyn Brewery President Steve Hindy, “I think that’s a big loss for my company.” On the latest episode of “The Boss“, Steve puts this ideal to action. See below as Steve vists Diner in Williamsburg, launches our current Brewmaster’s Reserve The Concoction to the public, and visits iconic graphic designer Milton Glaser.

“NYC’S GREATEST BEER DINNER EVER” AT ELEVEN MADISON PARK

Dan — Wed, 20 Jul 2011 14:35:24 +0000

[photo © Nathan Rawlinson]

Aside from simply being delicious, our recent beer dinner at Eleven Madison Park, one of the best restaurants in the world, is a testament to the developing notion that great food and great beer are born for each other. We’re glad to find that we are in growing good company when it comes to this once-radical concept.

Read here for a great write-up on the EMP beer dinner from Food & Wine. Photos from Nathan Rawlinson live on this page, and a video by Christian DeBenedetti is housed here.

SALES FOR BETTER BEER ARE ON THE RISE

Dan — Wed, 06 Jul 2011 19:45:55 +0000

AOL Daily Finance columnist Loren Berlin paid us a visit to talk with Steve Hindy about the surging sales of craft beer. Read the full article here, and watch the video below. Not only did Loren interview our President, but she got to spend some quality time with the VP of Rodent Control.

MONSTER’S LOG: TUESDAY, JULY 5

Monster — Tue, 05 Jul 2011 19:40:33 +0000

[I did bad.]

Over the holiday weekend — when everyone ditched me — I came across a really nice Web Site called Animals Being Dicks. As advertised, the page features little motivational movies of cats, dogs, horses, monkeys, birds and dolphins generally being jerks. And never have I been so inspired. When I woke up the next day chairs were shredded, toilet paper torn, beer taps running, malt bags gutted, merchandise defiled, and fermenting tank #12 irrevocably out of service.

After a failed attempt at blaming Garrett, I feigned the above pose and all of a sudden I’m being pet, with treats, once again, in my mouth. Suckers.

CNN “THE BOSS”: OLD FRIENDS & NEW MARKETING

Dan — Fri, 01 Jul 2011 12:38:10 +0000

CNN’s “The Boss” continues to shadow Brooklyn Brewery President & Co-founder Steve Hindy as he manages his business. Watch below as Steve pays a visit to Brewery Co-founder Tom Potter, who is now operating the New York Distillery, and discusses brand promotion with Marketing Manager, Ben Hudson (see here for some results):

KEGS & KLUCKERS, JULY 6

Dan — Thu, 30 Jun 2011 15:07:15 +0000

Wednesday, July 6, 6-9pm
Brooklyn Brewery
79 N 11th Street
Brooklyn, NY 11211
$15 | buy tickets here (free for homebrewers bringing their own beer to share)

From the City Chicken Project:

Kegs and Kluckers will be fun and delicious event for urban chicken keepers, aspiring urban chicken keepers, homebrewers, chickens, and the people who love them. This fun-filled event will include home-brewed beers, delicious local fare, Egg Olympic Games (at 8 o’cluck, yes we said “cluck”) and appearances by NYC chickens. This is also a great chance for homebrewers (who generate a byproduct called spent grain) and chicken keepers (who can feed their chickens spent grain) to make connections to help create a more efficient and sustainable food system in NYC.

A VISIT TO THE BEST ROOM IN THE HOUSE

Dan — Wed, 29 Jun 2011 17:23:34 +0000

Thanks to (the forthcoming Oxford Companion to Beer contributor) John Holl for coming by to visit us a few months back. John and Garrett huddled themselves together in a room where a certain strong stout has been rumored to age on bourbon barrels, and talked about Brooklyn Brewery’s “Big Bottle” Belgian-inspired, bottle-conditioned delights. Check it out here:

MONSTER’S LOG: TUESDAY, JUNE 21

Monster — Tue, 21 Jun 2011 23:16:46 +0000

[You are entering a world of pain.]

After last week’s glorious find I got to searching for more stuff about myself, and what I discovered is that I am apparently not the most popular feline named “Monster” on The Internet. Instead, a ragged, mangy desk cat with unkempt ear whiskers has stolen the show just by having a lame throat. The people here tried to console me by assuring me it’s not real and the cat can’t really sing and to remember that I’ve been on Animal Planet and that I’m really good looking, etc. But I really don’t care. I told them it’s all about Search Engine Optimization, but they just kept fiddling with their stupid new toy.

DRINK WILLIAMSBURG/GREENPOINT, JUNE 28

Dan — Mon, 20 Jun 2011 13:25:19 +0000

Tuesday, June 28, 8pm
Brooklyn Brewery
79 N 11th Street
Brooklyn, NY 11211
$25 online / $35 day-of

From Northside Town Hall:

Join us for an evening of cocktails for the cause at DRINK Williamsburg Greenpoint, Tuesday June 28th, 8pm at the Brooklyn Brewery. Enjoy “Sips” of signature cocktails created for the event from the neighborhood’s best. Watch as top bartenders put their skills to the test in a “Iron Bartender” style battle, fashioning two different cocktails from secret ingredients, revealed that night. Top prize awarded by a panel of guest judges including Toby Maloney from Alchemy Consulting, NYC, and Brooklyn Brewery’s Brewmaster Garrett Oliver. Live music by Djangos and Tangos and bar snacks provided by local restaurants and food purveyors.

Tickets are $25 advance sale, and $35 the day of: GET YOUR TICKETS NOW

Cocktail “sips” from Dram, The Drink, Maison Premiere, The Richardson, Rabbithole, Manhattan Inn, Saint Vitus, Brooklyn Winery, 285 Bedford (name TBD) and more…Also sample The Concoction, Brooklyn Brewery’s latest Brewmaster’s Reserve, based on The Penicillin cocktail. Follow us on Facebook + Twitter for updates on DRINK WG.

This event is 21 and over only, IDs will be checked at the door. “Sips” are limited to quantity at hand, arrive early to ensure you’ll get to sample them all!

All proceeds from the event will benefit the building of the Northside Town Hall Community and Cultural Center a joint project of two longtime North Brooklyn neighborhood non-profits, Neighbors Allied for Good Growth (NAG) and The People’s Firehouse, Inc (PFI.) Located on the site of the former Engine Company 212 firehouse, the redesigned building will provide a permanent home for the two founding non-profits to continue to serve, organize, and advocate for the community, a flexible cultural exhibition and community meeting space on the ground floor and serve as a place for all to celebrate and build community.

We need a few good volunteers for Drink, email community@nthccc.org for more info!

MONSTER’S LOG: TUESDAY, JUNE 14

Monster — Fri, 17 Jun 2011 16:12:52 +0000

[Pure. Monster.]

Well, well. Look who I found on YouTube.com…

I remember this day well, as I hadn’t a stitch to wear and I was trying to impress a bodega kitty from Bedford Ave. Luckily, some crafty lady came to the rescue. She even played my favorite song as she did so:

STEVE HINDY TALKS BEER BUSINESS WITH NEIL CAVUTO

Dan — Tue, 31 May 2011 14:07:07 +0000

Brooklyn Brewery President Steve Hindy kicked off his Memorial Day weekend with an appearance on Fox, speaking with Neil Cavuto about the success of the craft beer segment, and projections on barley and wheat prices for the coming year.

Watch the video here:

MONSTER’S LOG: THURSDAY, MAY 26

Monster — Fri, 27 May 2011 15:35:53 +0000

[Retired.]

Kids these days! Frightened by the littlest things. Take the tyke in this YouTube.com movie, for instance. Scared of a tennis ball? It’s not even moving. Nor is it even alive for Peat-malt’s sake. When I was young I fought a raccoon down on Wythe Ave & Metropolitan in the middle of traffic, during a blizzard, with a head cold. And since that day all raccoons everywhere have black eyes.

Those wild days are over, though. Now I just take naps, seduce people for food and lavish attention from hordes of fans.

MONSTER’S LOG: THURSDAY, MAY 12

Monster — Thu, 12 May 2011 14:46:37 +0000

[Thinking about my Dad.]

No one wants me to get all sappy — I know this better than any cat. But, this website movie reminded me of my hardscrabble origins on the mean streets of Millenium-era Williamsburg. It’s true that I’m an orphan in the technical sense: my mother passed when I was but a kitten and hell, haven’t heard from pop since around the same time. But you’d be a lying dog if you were to say that I didn’t have a family. The brewers, accountants, marketeers and visitors of The Brooklyn Brewery are my family. Think about growing yours with an adopted street animal today. Who knows? Maybe one day they’ll be as magnificent as I am.

CNN “THE BOSS”: NEW ENDEAVORS & TOUGH CHOICES

Dan — Wed, 11 May 2011 19:05:44 +0000

Steve Hindy is back on CNN’s ongoing series “The Boss”. Enjoy the next two episodes below, in which Steve cuts the ribbon on our local expansion and introduces viewers to his “star employee”:

MONSTER’S LOG: THURSDAY, MAY 5

Monster — Fri, 06 May 2011 14:25:24 +0000

[There's a sucker born every minute.]

The brewer responsible for the whole Hoody debacle is moving out, and my new tenant is Al, pictured above being a sucker. All it takes is the magic touch of my paw, and the next thing you know I’ve got treats in my mouth and I’m sailing away to a land of endless enchantment.

Give me that good stuff, Al! The Land Lord is hungry.

TROMADANCE FILM FESTIVAL, FRI APRIL 22 & SAT APRIL 23, ASBURY PARK

Dan — Thu, 14 Apr 2011 20:57:10 +0000

Friday, April 22 (6-10pm); Saturday, April 23 (10am-10pm)
The Showroom
708 Cookman Avenue
Asbury Park, NJ 07712
732-502-0472

From Metromix:

“If you’re a local fan of independent art, this very well may be the coolest news you’ve read in quite a while: TromaDance is coming back to Asbury Park. It was recently announced that the 12th annual TromaDance Film Festival will be coming to town on April 22 and 23. After 10 years in Park City, Utah – the town which also plays host to the Sundance Film Festival – TromaDance moved to Asbury Park last year.”

And Brooklyn Brewery is a proud sponsor. Join us for the films, and be sure to stay for the after party at Asbury Lanes on Saturday, April 23 at 10pm, featuring the band Psychocharger.

Read more about TromaDance here, here, or just watch this motion picture!

If you’re a local fan of independent art, this very well may be the coolest news you’ve read in quite a while: TromaDance is coming back to Asbury Park.

It was recently announced that the 12th annual TromaDance Film Festival will be coming to town on April 22 and 23. After 10 years in Park City, Utah – the town which also plays host to the Sundance Film Festival – TromaDance moved to Asbury Park last year.

MONSTER’S LOG: THURSDAY, APRIL 14

Monster — Thu, 14 Apr 2011 20:13:01 +0000

[Wide awake.]

The Internet is an exhausting place. I read a report that there are over 180 million websites spanning the Web, and more than half of them have to do with cats. Just not enough time in the day to cram it all in.

No one here ever feeds me milk. And the office people continuously claim that “milk isn’t healthy for cats”, then get right back to ruining their eyesight by staring at their computer screens all day. And they never share any of their left over food either, but I do a fine job of sneaking nibbles in the Tasting Room (I’ve had this event on my cat-lendar for weeks), even without the wallet for paw prosthetics like these wannabe-human house cats:

MONSTER’S LOG: THURSDAY, APRIL 7

Monster — Thu, 07 Apr 2011 20:21:04 +0000

[I'm looking down at you.]

It’s only taken two years, and they’ve finally allowed me to contribute to the blog. I attribute it solely to jealousy over my popularity on Facebook, but whatever.

In my first post I’d like to introduce everyone to two really awesome websites I found: Google.com and YouTube.com. Both are highly recommended, and the people here seem to like them too. Apparently the Internet is good for very few things, watching cat videos being high up on that short list.

Much like my distaste for west coast beers is my distaste for western kitties. They’re unkempt ruffians with no sense of decorum. Watch this and surely you’ll agree:

STEVE HINDY IS “THE BOSS” ON CNN

Dan — Thu, 07 Apr 2011 16:55:38 +0000

Who’s “The Boss”? Hint: it’s not Tony Danza. Or at least in Brooklyn it’s not. No, at One Brewers Row the top dog is Steve Hindy, and we’re proud to announce that our fearless leader has been chosen to be featured on “The Boss”, a CNN segment hosted by the ebullient and ever-charismatic Richard Quest.

CNN, and The Brooklyn Brewery, would love for you to “watch in the weeks to come as Hindy joins our Michael Wu, CEO of Maxim’s Group in Hong Kong, and Sarah Curran, CEO of my-wardrobe.com in London, as part of our yearlong, in-depth look at what it’s like to be ‘The Boss.’”

Please enjoy the first episode here:

GARRETT OLIVER ON BECOMING BREWMASTER OLIVER

Dan — Thu, 31 Mar 2011 22:26:02 +0000

The Atlanta Post came by recently to interview Brooklyn Brewery Brewmaster Garrett Oliver on how he came to his renowned career. Garrett speaks a bit about his household growing up, sings the praises of cask conditioned beer, breaks out a British accent, and wonders what the heck became of the boat he was promised.

Check it out here:

THE HOLY SMOKERS WIN THE PORK EXPERIMENT…

Ben — Wed, 16 Mar 2011 21:04:03 +0000

…And lived to tell about it in this here video. They were one team amongst 23 Austin amateur chefs that gave it their all at the first of Brooklyn Brewery’s Presented Food Experiment Tour. Nick Suarez and Theo Peck of The Food Experiments pulled off a funtastic party at Club DeVille on Sunday. The Austin chefs really set the bar high, with totally impressive cooking. They wore costumes, they took vows, they brought rubber pig snouts. We had a rambunctious crowd of Brooklyn Lager enjoyers and food devourers. A good time was had by all. Even celebrity judge Abbie Broyles said so.

Also a big thanks goes out to DJ Jester The Filipino Fist. As Theo said, “He’s Filipino and he has a fist.” ‘Nuff said.

From Theo at thefoodexperiments.com:

The Austin chefs brought it! They did not mess around. They had an incredible familiarity with swine. The cooks created dishes that were as diverse as the city of Austin. Thank you to all! (click here to read more at thefoodexperiments.com)

BROOKLYN BREWERY @ SXSW 2011

Dan — Fri, 11 Mar 2011 19:39:53 +0000

UPDATE Monday, March 21 :: SXSW 2011 has come and gone, and what a time it was. We had a blast at the Pitchork #Offline showcases on Thursday and Friday at East Side Drive In, and TV on The Radio, Okkervil River, The Dodos and OFF! were just a few of the great performances we witnessed across in Austin (not to mention a surprise appearance by LL Cool J); musicians from around the world played dozens of genres from venues including bars, clubs, alleyways, parking lots, backyards, fields and the city’s sidewalks. We ate deep fried bacon wrapped pickles, pulled pork sliders with fried onions, Canadian bacon jalapeño-jelly donuts, and frightening amounts of smoked meat off the bone. We drank and shared a great slew of Brooklyn Lager and EIPA, and were introduced to some fantastic local breweries including the (512) Brewing Company and Real Ale Brewing Company. All of this is to say SxSW 2011 was a great success.

Speaking of winning, Austinite Elizabeth Meador was the winner of a brand new, beautifully crafted Brooklyn Brewery skateboard by Bustin Boards at the Friday Pitchfork #Offline show. Cheers, Liz!

[photo by Dwayne Barnes]

Check out a video of the Friday night madness on East 6th Street here. The crowd at Mohawk for the TV on The Radio show here. And some old fashioned still pics of our logo placed in various Austin locations here:

After the jump is a list, written in English, of all of our SxSW events.

Thursday, March 10
5-7pm: Gingerman Happy Hour w/ Nick & Theo of The Food Experiments

Friday, March 11
7-9pm: Whole Foods – Tech Munch

Sunday, March 13
12pm: Club Deville –Brooklyn Brewery Presents The Food Experiments
8pm: Club Deville – Found Footage Festival “Computer Blip Bloop Bullshit 2″ (see flyer below!)

Thursday, March 17
12-7pm: Hotel Vegas – Brooklyn BBQ
12-7pm: Clive Bar
12-4pm: Highball
12-7pm: East Side Drive In – Pitchfork showcase
12-11pm: Home Slice – Music by the Slice

Friday, March 18
12-7pm: East Side Drive In – Pitchfork showcase
12-11pm: Home Slice – Music by the Slice
12-3pm: Mohawk – MOG

Saturday, March 19
12-11pm: Home Slice – Music by the Slice
12-3pm: Mohawk – MOG
12-3pm: Gingerman – Industry of Music
12-7pm: Clive Bar
12-6pm: Brooklyn Country Cookout
The Grackel

All Week Specials
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INSIDE THE MIND OF A BROOKLYN ENTREPRENEUR

Dan — Fri, 04 Mar 2011 19:54:17 +0000

Back in January, we were visited here in Brooklyn by Mr. Lewis Schiff, Executive Director of the Inc. Business Owners Council, who spent some time getting inside the Mind of an Entrepreneur: Brooklyn Brewery President Steve Hindy. The two gentleman talked about the beer business and Brooklyn, and even payed a small homage to Laverne & Shirley. Check it out!

[Filmed and edited by Scott Foreman]

HOW TO: SABER A BOTTLE OF BROOKLYN LOCAL 1

Dan — Tue, 15 Feb 2011 20:29:18 +0000

We’ve always known that our buddy Harry over at Brooklyn Kitchen was a lady killer, but if he tries this while romancing his date at a tiny table for two, the title might get literal.

Do NOT try this at home. Well, on second thought, if you actually own a saber, why not: go for it! Just dial 9, then 1, and then slice away with your partner’s finger hovering over the other 1.

BLOOMBERG CUTS RIBBON ON BREWERY LOCAL EXPANSION

Dan — Tue, 15 Feb 2011 19:36:40 +0000

It’s official: on Monday, Mayor Bloomberg, Borough President Markowitz, Assemblyman Lentol and Mr. Davidson of the Empire State Development, along with Brooklyn Brewery President Steve Hindy and Brewmaster Garrett Oliver, cut the ribbon to inaugurate the local expansion of The Brooklyn Brewery.

And on this bright note, in the afternoon Darren Rovell of CNBC interviewed Hindy about the rise of the overall craft beer business. See below for photos (by Heather Gallagher) and video from CNBC:

“It’s a great time to be a craft brewer in America” – Steve Hindy, President, The Brooklyn Brewery

HINDY TALKS BROOKLYN WITH ABC CHANNEL 7

Dan — Thu, 03 Feb 2011 22:26:54 +0000

Sandra Bookman and the fine folks from ABC came by to The Brooklyn Brewery to speak with our Co-Founder and President Steve Hindy about the brand “Brooklyn.” Check it out:

FOUND FOOTAGE FESTIVAL VOL. 5 NYC DEBUT, JAN 28 & 29

Dan — Wed, 26 Jan 2011 18:17:00 +0000

Friday, January 28, 8pm + 10pm & Saturday, January 29, 8pm + 10pm
Brooklyn Brewery Presents Found Footage Festival Vol. 5 NYC Debut
Anthology Film Archives
32 Second Avenue
New York, NY 10003
Cost $13.00

On Friday and Saturday night, the Found Footage Festival comes to NYC to debut its 5th Volume of hilarious uncovered VHS gems at Anthology Film Archives in the East Village (two showings each night). Participants of age will enjoy free Brooklyn Brewery beer, and enjoy a screening of cult classic “Heavy Metal Parking Lot.”

Buy tickets HERE. And DO NOT click this link unless you are prepared to spend the rest of your work day watching amazing videos.

BROOKLYN BREWERY EXPANSION ON NY1

Dan — Mon, 24 Jan 2011 22:58:00 +0000

Roger Clark and the good folks from NY1 paid us a visit bright and early this morning to talk about our expansion and see the new space. Check it out HERE.

OLD DESIGNER TELLING JOKES

Ben — Thu, 13 Jan 2011 17:48:14 +0000

Milton Glaser, the famous father of our logo, your logo, everybody’s logo, and designer of all of our ads, packages, etc, recently went on camera to tell some jokes.

A multi-talented man to be sure!

NYC HOMEBREWERS ON MTV IN 1989

Dan — Thu, 09 Dec 2010 23:58:44 +0000

Big thanks to homebrew all-stars Chris Cuzme and Morgan Wright for digging up this gem from the ancient, grimy vault that is early Kurt Loder era MTV. Can you believe they took a break from Madonna and Whitesnake to feature the NYC homebrewing community?

With the handlebar moustaches, suspenders, and oversized spectacles, it’s hard to tell if this is 1989 or 2007. But potentially more amusing is some exceedingly rare footage of young Brewmaster Garrett Oliver, back when he worked at the now defunct Manhattan Brewing, sported a killer moustache and flattop, and double fisted homebrews (although we haven’t seen it, we’re unable to verify the latter doesn’t still occur).

Enjoy!

BEER SESSIONS: BROOKLYN BREWERY ADDITION

Dan — Fri, 29 Oct 2010 16:42:03 +0000

The good folks over at The Beer Sessions visited us recently and sat down with Brewmaster Oliver to chat about all things beer. In their inaugural Tapping in With Cassidy series, Garrett touches on the history, science, culture, and overall experience of beer (with some solid food talk thrown in for good measure).

Go here to see Garrett and Cassidy in action:

Tapping In with Cassidy – Episode 1: Garrett Oliver of Brooklyn Brewery from The Beer Sessions on Vimeo.

IRON SKILLET PITS CELEBRI-CHEFS AGAINST FIREMEN, RAISES MONEY FOR DISASTER PREPAREDNESS

Dan — Wed, 27 Oct 2010 21:38:00 +0000

Brooklyn Brewery has been supporting World Cares Center for a while now. Every year they have a great event called Iron Skillet to raise money for their civilian disaster preparedness non-profit. The evening sees favorite firehouse cooks take on big name chefs much to the delight of the hungry crowd. Watch this video.

View more news videos at: http://www.nbcnewyork.com/video.

SOCIAL MEDIA & BEER, AKA IMPROVING YOUR STRAT

Ben — Thu, 23 Sep 2010 19:52:49 +0000

Social Media commentator giantess Wiki-Brands just claimed that Brooklyn Brewery’s blog (this blog that you’re reading right now) is “one of the best and most frequently populated (beer) blogs”. Thanks guys. But could we improve our internet engagement?

Probably not.

But who knows. Hundreds of “digital agencies”, “web strategists”, “internet gurus” and “full service marketing service providers” contact us every week, pitching pie-in-the-sky business trajectories for a “few k” a year. Most are photoshopped versions of sending a resume taped to the top of a pizza box in the hopes of getting an interview. But every now and then one sticks out. Like this one from BajillionHits.Biz.

Check it out.

What do you think?

TEXANS DEEP FRY BEER

Ben — Thu, 02 Sep 2010 16:59:58 +0000

FROM THE OTHER SIDE OF THE POND…

Ben — Fri, 23 Jul 2010 15:00:55 +0000

…Wierdness!

NERDS PROVE THEMSELVES USEFUL, INVENT BEER DELIVERY ROBOT

Ben — Thu, 22 Jul 2010 13:24:54 +0000

Why not?

SUMMER IN THE CITY

Ben — Thu, 15 Jul 2010 17:59:31 +0000

The NYC Subway can be pretty hellish during the hot and humid summer months.

It can also be the best thing ever.

Thanks, Improv Everywhere.

Guess Who's coming to dinner? Garrett & The Swedish Chef

Ben — Mon, 10 May 2010 18:04:56 +0000

Our Brewmaster tends to travel quite a bit — doing beer dinners around the country, collaborating with brewmasters at foreign breweries, etc. Below is a clip from a recent trip he took to Sweden. At about 8 minutes in, watch Garrett navigate the bi-lingual waters of the Swedish Today Show.

Garrett Takes a Turn on Wine Library TV

Ben — Tue, 16 Feb 2010 17:55:30 +0000

Here at the brewery, we were happy to host this episode of the popular Wine Library TV with Gary Vaynerchuk. The enthusiastic wine tycoon only took about two minutes into his visit to mention the NY Jets and was as personable and friendly as you’d expect. Thanks for stopping by Gary.

Geologists Dig Beer

Ben — Tue, 22 Dec 2009 14:16:05 +0000

Who are we? What are we doing here?

Ben — Thu, 03 Dec 2009 16:28:53 +0000

Craftbeer.com gives us the documentary treatment.

CraftBeer.com Brew Stories – Brooklyn from Brewers Association on Vimeo.