Category Archives: Video

GOOD MORNING AMERICA BATHES WITH BEER

Our Beer Soap was featured on “Good Morning America” bright and early this fine Friday. The show’s host, Lara Spencer, described this gift-friendly item as being “for the guy who doesn’t want to drink in the shower, but instead who wants to shower in the drink” (and then proceeded to show a clip of Kevin Costner not dancing with wolves, but drinking in the shower). Although those sentiments are not precisely endorsed by Brooklyn Brewery, we do all agree the beer soap is rather awesome. But nowhere near as awesome as Beyonce’s totally cute wedding gown, mind you.

CNN “THE BOSS”: WHEN COSTS RISE

The latest episode of CNN’s “The Boss” captures Steve with Eric and Robin Ottaway working out a tough issue: namely what to do when the price of barley and hops, the “meat of the beer”, rises?

CNN “THE BOSS”: INVESTING IN THE COMMUNITY

On CNN’s “The Boss“, Steve visits the Brooklyn Academy of Music to sign an agreement that will deliver a portion of proceeds from the sale of Brooklyn BAMboozle — a beer made to commemorate BAM’s 150th Anniversary — to support the efforts of one of Brooklyn’s oldest and most prestigious art institutions.

CNN “THE BOSS”: MARKETING TEAMWORK

Watch below as CNN’s “The Boss” follows Steve Hindy to Manhattan on a visit to designer Milton Glaser, the man behind the design of all Brooklyn Brewery logos, labels and packaging, as well as this world-renowned image:

MONSTER’S LOG: TUESDAY, SEP 27

[Yet another GABF t-shirt spotted.]

The Internet has been talking a lot lately about the Great American Beer Festival. So have the people here who are flying out to Denver, especially you know who. Don’t worry — my good and considerate coworkers got me a ticket months ago… is what I’d be saying if they weren’t a bunch of beer swilling slackers. Do they not realize how well a cat would get along with a crowd of of 49,000 people?

Because life has a funny, funny way of helping you out, I came across a very important news video of a pussy named Willow who made her way from Colorado to New York City. All I need to do is reverse that and I’ll be sipping Local 1, Local 2, Sorachi Ace, The Concoction and a barrel-aged stout Garrett told me I’d be fed to dogs if I mentioned beside the cool serenity of the Rocky Mountains.

The rent’s too damn high © here anyway.

CNN “THE BOSS”: PERKS AT WORK

CNN’s “The Boss” continues to cover the working life of Brooklyn Brewery president Steve Hindy, in this episode recounting company trips to Italy and Sweden to reward his employees for reaching a production goal of 100,000 barrels in 2010:

EXPERIMENTAL PROFILES IN COURAGE: THE HOLY SMOKERS, AUSTIN CHAMPIONS

From March-July of 2011, Brooklyn Brewery and The Food Experiments traveled to Austin, New Orleans, Washington DC, Philadelphia and Boston to crown five amateur cook-off aces. In September, these culinary masterminds journey to Brooklyn to compete in The National Championship against a selection of the borough’s All-Stars.

Check back all this week leading up to the big event for Experimental Profiles in Courage on the contestants.

The Holy Smokers

[Austin, TX champs The Holy Smokers.]

Who are these Holy Smokers? The Holy Smokers are two small town pastors and suburban dads that know how to bring the joy “BIG TIME”. As in life and in cooking the Holy Smokers fully embrace experiments. In trying new and adventurous things they are never satisfied until they get to lead others into what they believe to be a Holy Moment. In pursuit of love, joy, and community, the Holy Smokers bring a next level of excitement wherever they are.

What was the Holy Smokers’ favorite Experimental Moment? The most memorable moment was when Holy Smoker, Evans, celebrated his victory with a Chameleon Cold-Brew Shower!

CNN “THE BOSS”: HOME IMPROVEMENTS

On the latest episode of “The Boss“, CNN documents the last major step in our year plus long expansion project: the arrival and installation of behemoth 200 barrel tanks. “We’re gearing up to bring you more of the beers you’ve been looking for,” says Brewmaster Garrett Oliver, “and the brewing team is quietly working on fun new stuff, so watch this space…”

MONSTER’S LOG: TUESDAY, AUGUST 2

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[I brought this on myself.]

Oh, how far I have fallen. Just two weeks ago I was on top of the world, making some serious professional strides, and now I’m just another cat with stuff on it.

I saw it coming. I tried to resist. But those Weyermann malts are just too darn comfy.

CNN “THE BOSS”: STEVE HITS THE STREETS

“If I retreat to my office and never get out and talk to people,” says Brooklyn Brewery President Steve Hindy, “I think that’s a big loss for my company.” On the latest episode of “The Boss“, Steve puts this ideal to action. See below as Steve vists Diner in Williamsburg, launches our current Brewmaster’s Reserve The Concoction to the public, and visits iconic graphic designer Milton Glaser.