This month in 1993, disaster strikes Front Street Brewery and The New Brewer is there to capture the horror. As troublesome as a broken beer maker can be, it was nothing compared to the disaster mother nature brewed up six months earlier.
This month in 1996, NY1 did a story on the revival of beer making in the borough of Brooklyn, starring a young(er) Steve Hindy, less trim Garrett Oliver, and more Bohemian Tom Potter. Enjoy!
This month in 1997, overwhelming frustration over distribution leaves at least one industry member (pictured above) exasperated and speechless. What to do with all those boxes?!?! And while this guy figured his mess out, women apparently went ahead and got themselves into the brewing industry. Hooray for 1997!
This month in 1996, “master analyst of brewing-industry statistics” Robert S. Weinberg peers into a crystal ball and comes out of his trance saying: “I honestly believe that 90 percent plus of the American people do not like the taste of beer, and only drink it because it’s a lubricant of social intercourse.” Probably a fair measure of truth in that statement in the mid-90′s, but thanks to guidance from the likes of Mr. Weinberg, the percentage of us here in the 21st century who savor craft beer grows daily.
If they could do this cover over again, they wouldn’t have dressed her like their favorite movie villain from the year before this New Brewer was released.
Empowered by the hilarious tomfoolery of Hanz & Franz, this month in 1992, The New Brewer outlines a guide to choosing the best centrifugal pump. Just a month earlier on “Saturday Night Live”, Sinéad O’Connor famously tears up a photo of Pope John Paul II and receives significantly less laughs than Hanz & Franz.
This month in 1996, The New Brewer examines the relationship between America’s favorite pastimes, beer and baseball. Issues of the magazine are read while The New York Yankees win their 23rd World Series (the first since 1978).
This month in 1995, The New Brewer explores the wacky, zany “niche” of marketing beer via the internet (dramatization above). Issues of the magazine are read while enjoying radio hits “Gangsta’s Paradise” by Coolio, “Waterfalls” by TLC, “Kiss from a Rose” by Seal and “This Is How We Do It” by Montell Jordan.
UPDATE :: Brooklyn Brewery Account Manager Brian Dochney gets served an ice cold Cyberbeer.