Category Archives: Yesterbeer

Yesterbeer: A Look Back At Craft (January 1996)

This month in 1996, “master analyst of brewing-industry statistics” Robert S. Weinberg peers into a crystal ball and comes out of his trance saying: “I honestly believe that 90 percent plus of the American people do not like the taste of beer, and only drink it because it’s a lubricant of social intercourse.” Probably a fair measure of truth in that statement in the mid-90′s, but thanks to guidance from the likes of Mr. Weinberg, the percentage of us here in the 21st century who savor craft beer grows daily.

YESTERBEER: A LOOK BACK AT CRAFT (SEPTEMBER 1995)

New Brewer Sep Oct 1995

This month in 1995, The New Brewer explores the wacky, zany “niche” of marketing beer via the internet (dramatization above). Issues of the magazine are read while enjoying radio hits “Gangsta’s Paradise” by Coolio, “Waterfalls” by TLC, “Kiss from a Rose” by Seal and “This Is How We Do It” by Montell Jordan.

UPDATE :: Brooklyn Brewery Account Manager Brian Dochney gets served an ice cold Cyberbeer.