Countryfication SXSW @ The Grackle

Countryfication

SxSW is upon us! That great boondoggle of a tech / film / music conference in Texas is back and we’re already on our way. For the last couple of years, one of the ubiquitous topics to around SXSWi is “Gamification“. Web programmers, manufacturers and marketers ask themselves, “How can we engage everyone in a fun way that will keep them coming back for more?” “How do we incentivize the experience of being a consumer so people get excited?” Insert some question about “millennials” and the “internet” and “demographics”, and you can call it a day.

Here at Brooklyn Brewery, we respond to such questions by returning to one of our core competencies:  throwing parties, year after year.

This year, we ask you to take a break from all your data crunching and outside-the-box tech brainstorming. Take off your wearable tech and come enjoy “Countryfication”, a strategic mix of barnyard animals, rural cookout games, beer, and Texas. We’ll be providing free beer from 2pm – 3pm.  Food 52, a community of home cooks that hang out online and in real life, will be on hand for a homemade cornbread swap. The Tiny Tails To You team are bringing a petting zoo and some “gamified” animal attractions so there will be plenty of opportunities for behavioral research that you can take back to your office recap meetings after the festival.

Here’s the skinny, y’all:
~One free hour of beer (2pm-3pm)
~Tiny Tails To You Petting Zoo (2pm-5pm)
~Chicken Shit Bingo
~Tortoise Vs. Hare Race (this is an actual animal race and not the name of a band from Bushwick)
~Live music from Leo Rondeau and Silas Lowe
~Cornhole
~Food 52 Cornbread Swap
~After Party with DJ Jester the Filipino Fist, 6pm – 10pm

Come hang out with us for a spell, on March 9th. RSVP here. Remember, RSVPs don’t guarantee entry.

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Event:
Countryfication SXSW @ The Grackle
Start:
March 9, 2014 2:00 pm
End:
March 9, 2014 10:00 pm
Cost:
Free
Category:
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Updated:
February 25, 2014
Venue:
The Grackle
Address:
Google Map
1700 E 6th ST , Austin, TX, United States