When I landed in Stockholm for Brooklyn, Sweden it really hit me how awesome my job is as the Export Coordinator for the Brooklyn Brewery and why my colleagues had been so mad at me for the past week. I was about to be part of a Brooklyn invasion in Sweden along with 15 Brooklyn bands, a Brooklyn inspired food menu and a sweet lineup of Brooklyn Brewery beers all hosted by our buddies at Debaser.
Brooklyn, Sweden proved to be quite a unique music festival on all fronts. We will start with the beer and food menu. The beer menu included Brooklyn Brewery beers that Sweden does not normally have including Monster Ale from 2007, Sorachi Ace, and that beer that does not exist anywhere even made the trip across. We also paired these beers with the food menu at Debaser which was specially created for Brooklyn, Sweden. Everyone talked about how good the Brooklyn, Sweden food menu was and how excited they were to have such a great Brooklyn Brewery beer selection, typically an afterthought at a music festival. At 4PM on the first day I saw several people go to straight to the bar and order a Sorachi Ace before the band started.
Then there was the artist lunch. It was not your average pre-show band grub. Candles were lit, white table clothes with proper place settings, and the proper fancy glasses for our beer. The bands were served the special Debaser Brooklyn, Sweden menu with the Brooklyn Brewery beer pairing. I have never seen such quiet and polite girls devour so much food as quickly as Prince Rama did. They devoured all four courses in less than an hour and proceeded to put on one of the most energetic and aerobic shows I have ever seen. It was quite impressive.
The lineup for Brooklyn, Sweden was pretty diverse including Blonde Redhead, The Hold Steady, Cults, Crystal Stilts, Phosphorescent, Au Revoir Simone, DIIV, The Dum Dum Girls, Twin Sister, Telepathe, The So So Glos, Maluca, Prince Rama, Blonds, and our guys Finger On The Pulse spun some tunes. Some Punk, Indie Rock, and even Electro Merengue (well that was really just Maluca). I have never attended a festival where the bands were all so happy and excited to be there. Despite the 8 hour flight and jet lag they were experiencing, they put everything they had in to their show to be there. Some bands even got future shows booked because of Brooklyn, Sweden.
The feedback from the festival goers was extremely positive. One person told me he had flown from an army base five hours away to see Twin Sister and have some Brooklyn Brewery beer. Another woman told me it was one of the best festivals she had ever gone to.
I think we all came away from Brooklyn, Sweden like we had experienced something special together, like students who just got back from summer camp. It was apparent by the conversations that this was more than just a festival. We brought Brooklyn to Sweden the best way we know how with food, beer, music, and spread the love the Brooklyn way. All I could think about on the plane ride back was when is the Brooklyn, Sweden after party?