Brooklyn Bloggery

From The President: On The Road

Hindy Sweden

If there ever was any doubt that Brooklyn can travel, it was dispelled by the BROOKLYN, SWEDEN music festival. I was in Stockholm for the two-day festival at top Swedish music club Debaser. The festival also played Debaser’s club in the artsy southern city of Malmo. Sixteen Brooklyn-based bands headlined by “Blonde Redhead” and “The Hold Steady” played to avid sell-out crowds. Debaser CEO Annalie Telford told me that Debaser got more press and social media action with this festival than with any show they have ever produced. The bands were treated to beer dinners featuring a broad range of Brooklyn beers, and the beers were on sale at each venue. Annalie said the beers got as much press as the music — a reflection of the excitement that Brooklyn Brewery has been able to create in Sweden. We’re brainstorming with our international partners about how to bring even more Brooklyn on the road.

– Steve Hindy, President & Co-founder