There were some wonderful surprises when we launched Brooklyn Lager in the late 1980s. To our amazement, Spike Lee, the Brooklyn filmmaker who startled the film world with Do The Right Thing in 1989, used Brooklyn Lager in an important scene in the movie.
Actor Ossie Davis, who plays a life-long resident of Bedford-Stuyvesant, finds only two beers in the cold box of his corner deli—Miller Lite and Brooklyn Lager. He asks the Korean deli owner for Miller High Life. The puzzled deli owner, who knows nothing about beer, refers him to the cooler.
“Where is the Miller High Life?” rages Davis.
Thus Brooklyn Lager is used to demonstrate the gentrification of Brooklyn. Not only is Bed-Stuy being invaded by educated interlopers, Miller High Life has been replaced by Brooklyn Lager.
OK, not the most flattering portrayal of Brooklyn Lager’s contribution to Brooklyn history, but an accurate one. We ended up meeting Spike Lee and pouring Brooklyn Lager at some of his legendary release parties.
And I am happy to report we will be pouring Brooklyn Lager again this summer when his latest movie, Red Hook Summer, is released.
– Steve Hindy, President & Co-founder
UPDATE // AUG 7 The release party for Red Hook Summer was a hit, with party-goers including Mike Tyson, Laila Ali (pictured below), Cassidy, and cast members from The Wire. And a handsome Brooklynafied step-and-repeat. Check out more pics here.