Since 2001, Brooklyn Lager was forced to face the lonely and burdensome ordeal of being the only Brooklyn beer in a can. So in 2011 when canned Summer Ale was introduced, our flagship beer was over the moon! We can only attempt to fathom the extent of Lager’s soaring emotions with the 2012 arrival of East India Pale Ale in a can.
“Whoever said ‘three’s a crowd’ has obviously not tried EIPA,” an exuberant canned Lager told Brooklyn Bloggery in the Tasting Room over an emotional weekend.
“We’ve been putting our beer in cans for more than 10 years, and it’s great to have Brooklyn East India Pale Ale join the party,” says Brewmaster Oliver. “Once considered a cheesy container for industrial beers, the modern can is now a great package. It blocks light, it keeps oxygen out, and you can toss it across a fishing boat or use it to throw a batter out at first base. However, we must deny that we have referred to our cans of Brooklyn Lager, Brooklyn Summer Ale and Brooklyn East India Pale Ale as ‘the ruling troika of beer’ or ‘our Dear Leaders’. They are, however, bringing ‘total beneficence to The People’. That part really is true.”
And now, in 2013, in a brazen move of impending good times, EIPA expands its hoppy realm to the coveted 16oz “Tall Boy”, a format believed by many to be Reigning Champion of the Beer Packaging Universe™. But although Summer Ale would delight in the following fact being stricken from history, let us never forget that the second Brooklyn beer to come in a can was not Summer, but a 4oz jump from the original.
So should welcoming weather be upon you, sit with good friends and cold Lager on the stoop, hold tongs in one hand and Summer Ale in the other at the grill, and accompany that rooftop view with sips of East India Pale Ale. Enjoy versatility: canned.