Tag Archives: environment

It Was An Absolute Carrotmob

At Brooklyn Brewery we donate beer to all sorts of fundraisers. Many of the organizations we support are up to the usual practices of raising money for good causes. Every now and then a group comes along with a weird way of drawing attention to their particular good doing. Carrotmob is one of those groups. From their website, “Carrotmob is the opposite of a boycott. It’s a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.”

Here’s some photos of a recent party in support of Carrotmob, taken by Lindsay Comstock. I don’t know why mobs are so often referred to as ugly.

To learn more about Carrotmob go here.

Green Energy Is Saving Brewers Cash


From Energy Business Daily

Both wind power and the methane recovery system are fast becoming popular with many American breweries. Breweries such as the BrooklynBrewery has begun to use wind power and it was the first building in the city of New York to be 100% powered by wind energy as part of their WIND program which is costing the company around 2.5 cents per kilowatt. Another popular and clean technology being used is the methane recovery system. According to projection figures released last year by Anheuser-Busch at least one in seven beers will be produced using renewable energy by the end of 2009.The majority of these technologies will be using biogas captured from numerous landfills. There are Bio-Gas recovery systems operational in both California and Texas with the aim of running U.S. breweries on renewable energy.

read the whole article