Brooklyn Bloggery

Yesterbeer: A Look Back At Craft (January 1996)

This month in 1996, “master analyst of brewing-industry statistics” Robert S. Weinberg peers into a crystal ball and comes out of his trance saying: “I honestly believe that 90 percent plus of the American people do not like the taste of beer, and only drink it because it’s a lubricant of social intercourse.” Probably a fair measure of truth in that statement in the mid-90′s, but thanks to guidance from the likes of Mr. Weinberg, the percentage of us here in the 21st century who savor craft beer grows daily.