Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.
“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”
NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife like eating out and going to a movie are reinvented into a more intimate and interactive experience.
Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA and local Slow Food chapters in each city it visits.
“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”
Every installment of The Mash is custom tailored to the cities it visits.
Go to BrooklynBreweryMash.com for info.
AUSTIN, TX: March 4 – 10
NEW ORLEANS, LA: March 13 – 16*
NASHVILLE, TN: April 11 – 14
BOSTON, MA: April 25 – 28
BALTIMORE, MD: May 2 – 5
TWIN CITIES, MN: June 20 – 23
WASHINGTON, D.C.: September 19 – 22
CHICAGO, IL: October 3 – 6*
PITTSBURGH, PA: October 24 – 27
PHILADELPHIA, PA: November 7 – 10*
MIAMI, FL: December 12 – 15
* with Vendy Awards
Wed, Mar 6, 7pm | A stalwart citizen opens their home kitchen to strangers for a dinner party where all guests are cooks. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. Location is secret – go to ChaosCooking.com for details.
Local 2 Ways
Thu, Mar 7, 7pm; Swift’s Attic, 315 Congress Ave, Austin, TX | Multi-course dinner celebrating regional cuisine interpreted 2 ways: by the Brooklyn Brewery House Chef & Chef Mat Clouser of Swift’s Attic.
Slow Supper, Beer & Books: An Evening with Marcus Samuelsson & Jesse Griffiths
Fri, Mar 8, 6pm; Springdale Farm, 755 Springdale Rd, Austin, TX – $100 | Food Republic, Togather & Brooklyn Brewery present Beer & Books: Marcus Samuelsson and Austin’s own Jesse Griffiths in a conversation about technology’s effect on the food world. Following is Slow Supper, an outdoor dinner party benefitting Slow Food Austin co-created by Samuelsson & Griffiths with a helping hand from Brooklyn Brewery’s House Chef. Stay for the free Soul Clap & Dance-Off immediately following at 9pm.
NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Fri, Mar 8, 9pm; Springdale Farm, 755 Springdale Rd, Austin, TX – Free | America’s most popular soul party returns to Austin. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 11pm dance contest for $100 cash prize and a trip to New York for the Dance-Off championship at Brooklyn Bowl.
Farmers Market Workshop
Sat, Mar 9, 10am–12pm; Cedar Park Farmers Mkt, 11200 Lakeline Mall Drive, Cedar Park, TX
Sun, Mar 10, 10am–12pm; Mueller Farmers Mkt, Browning Hangar, 4550 Mueller Blvd, Austin, TX
The Brooklyn Brewery House Chef will be cooking up some of his favorite finds from the market. And drinking beer. Stop by for a sip and a cooking tip.
The Austin Smoke Experiment
Sun, Mar 10, 1–4pm; Clive Bar, 609 Davis St, Austin, TX – $15 | Austin’s top home chefs create their best smoke-themed dish ranging from savory to sweet. Some wear costumes, some pimp out their table, but all come to win over the audience and our esteemed culinary judging panel. The Food Experiments return to SxSW for the third year in a row.
The SxSW Marketing Party
Sun, Mar 10, 7:30pm; Clive Bar, 609 Davis St, Austin, TX – Free | Brooklyn Brewery, Found Footage & Imgur are throwing a party featuring music by Brooklyn bands Prince Rama, The Dig and Sinkane, odd, rare and outrageous VHS clips from Found Footage Festival, projection art by Nuit Blanche and beer from Brooklyn Brewery.
Check back for a Mash Austin recap from Brooklyn Brewery House Chef Andrew Gerson (@BKLYNhouseChef).