SxSW is upon us! That great boondoggle of a tech / film / music conference in Texas is back and we’re already on our way. For the last couple of years, one of the ubiquitous topics to around SXSWi is “Gamification“. Web programmers, manufacturers and marketers ask themselves, “How can we engage everyone in a fun way that will keep them coming back for more?” “How do we incentivize the experience of being a consumer so people get excited?” Insert some question about “millennials” and the “internet” and “demographics”, and you can call it a day.
This year, we ask you to take a break from all your data crunching and outside-the-box tech brainstorming. Take off your wearable tech and come enjoy “Countryfication”, a strategic mix of barnyard animals, rural cookout games, beer, and Texas. We’ll be providing free beer from 2pm – 3pm. Food 52, a community of home cooks that hang out online and in real life, will be on hand for a homemade cornbread swap. The Tiny Tails To You team are bringing a petting zoo and some “gamified” animal attractions so there will be plenty of opportunities for behavioral research that you can take back to your office recap meetings after the festival.
Here’s the skinny, y’all:
~One free hour of beer (2pm-3pm)
~Tiny Tails To You Petting Zoo (2pm-5pm)
~Chicken Shit Bingo
~Tortoise Vs. Hare Race (this is an actual animal race and not the name of a band from Bushwick)
~Live music from Leo Rondeau and Silas Lowe
~Food 52 Cornbread Swap
~After Party with DJ Jester the Filipino Fist, 6pm – 10pm
Come hang out with us for a spell, on March 9th. RSVP here. Remember, RSVPs don’t guarantee entry.
The Brewer’s Plate is turning 10 on March 9 at the Kimmel Center, Philly, and we’ll be there to help them blow out the candles. The Brewer’s Plate has been an innovator in the Philly beer and food pairing scene and is the definitive food and beverage festival throughout the Mid-Atlantic, with a commitment to “buy fresh, buy local.” This year we’re teaming up with City Taphouse to pair their scrumptious food items with our own Brooklyn Sorachi Ace and Brooklyn Hammarby Syndrome. Tickets are $65 and available here:
Join Brewmaster Garrett Oliver at the Clube da Carne on Tuesday, March 11 at 12:00 pm for a celebration of beer and meat. Garrett will be your guide through several courses highlighting the beautiful harmony of well-seasoned meat and excellent beers. Tickets are yours for just R$150,00 each and are sure to go quickly. Call +55 (41) 3030-2468 for more information and tickets today.
Break out your fanciest smoking jacket and come to Tesoros de Cuba on Tuesday, March 11 from 5-9:00 pm to enjoy an evening of fine cigars and excellent beers, all under the skilled tutelage of Brewmaster Garrett Oliver. Ease into the session with a Brooklyn East India Pale Ale, then light up your Robusto Partagas Série D4 and see how it pairs with these rare beers:
Brooklyn Black Chocolate Stout 2005-2006 Vintage
Brooklyn Black Chocolate Stout 2012-2013 Vintage
Brooklyn Black Ops 2012 Vintage
Tickets are just R$80,00 each for your cigar and tasting of each special beer. Call +55 (41) 3029-2785 for more information.
On Tuesday, March 11, Brooklyn Historical Society’s showing of the Created Equal film series continues with the documentary, Freedom Riders, about the brave band of activists who challenged segregation in the South. There will be a post-screening talkback led by Brian J. Purnell, author of Fighting Jim Crow in the County of Kings, and Assistant Professor of Africana Studies and History at Bowdoin College. This event is free and Brooklyn Brewery beer will be available to all over the age of 21. RSVP here.
We know you can never have enough Brooklyn Brewery swag, so if you come out to the School House Pub on March 11th, a $7 pint of Brooklyn Blast! means you get to keep the glass it came in.
On March 11 at Pork Slope, we’ll bid adieu for the season to the much loved Bar Food Blowout series with one final dinner prepared by pizzaiolo extraordinaire, Justin Bazdarich, of Speedy Romeo. As always, the meal is $20 and includes a Slippery Slope, the shot-drink special featuring Brooklyn Lager and Powers Whiskey. Justin has quite the menu planned, which he describes as, “Sliders, Shrooms & Stix!” With three seatings this time, there will be room for everyone, but you’ll need a reservation before grabbing a seat. Make one here:
Bring your thirst to this tap attack at Hop ‘N Roll Curitiba on Tuesday, March 11 from 8:00pm until the lines run dry. Garrett Oliver will be stopping by the join you as you encounter:
Brooklyn Brown Ale
Brooklyn East India Pale Ale
Brooklyn Sorachi Ace
Brooklyn Summer Ale
This is a can’t-miss evening for sure. Call +55 (41) 3408-4486 for more information
Your pals at Brooklyn Brewery will be sponsoring a showcase at Whip In’s Tunes & Brews Fest during SXSW. As lovers of both tunes and brews, we’re pumped for a day of music from Burger Records (who rep Summer Twins, Mozes & the Firstborn, Cosmonauts, & more) and Lollipop Records (whose members include So Many Wizards, the Mold, & Craters) The lineup is still being decided, but check back here for updates.
On March 12th, Brooklyn Brewery’ll be sponsoring a double-header showcase from our friends at Brixton Agency & Run For Cover Records at The Liberty. You may know Brixton from their representation of La Dispute, or NY favorites Porches. Run for Cover has worked with artists nationwide such as Pity Sex, Basement & Tiger’s Jaw.
Either way, we’re pumped to see what they bring to SXSW.