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LXL Maluca

Brooklyn Brewery Presents: Local X Local celebrates the Best In locally-brewed Music, Arts, Media… And Beer, of course. Once a month for the rest of the year we’ll be presenting a free show at our next door neighbor’s, Brooklyn Bowl.

Maluca is the latest addition to the New York dance scene. Maluca, which means “crazy girl” in Portuguese, is the moniker for 27 year-old Natalie Yepez, born and raised in New York City. Yepez, who was discovered by Diplo while performing karaokee, is the latest addition to the famed DJ’s label Mad Decent, where she joins the ranks of fellow genre-benders M.I.A. and Santigold. What distinguishes Maluca, though, is her own latin-influenced “ghettotech” and fashion flare.

Blue Ribbon MS Charity Bike Benefit

Riding on the coattails of September’s LXL is a worthy cause — the Blue Ribbon MS Charity Bike Benefit. Bromberg Brothers’ Blue Ribbon Restaurants, a restaurant group headquartered in New York City, will donate to its employees 160 new Cannondale Quick recreational bicycles on September 19, 2010. The new bikes will be ridden by Blue Ribbon employees as part of the company’s 200 plus member “Blue Ribbon Restaurants/Naked Nuggets Charity Bike Team” participating as a “Top-Tier Team” in the upcoming National MS Society’s “Bike MS NYC” Event on October 3rd, 2010. The new bikes are part of the company’s efforts to encourage health and wellness, greener business practices, and raise money for charity at the same time.
The bike donation event will include helmets and associated gear, safety instructions, helmet fittings and other assistance to Blue Ribbon employees provided by various sponsors including Cannondale, the NYC DOT, Bike New York, NYC Transportation Alternatives, the NYC – Southern Chapter of the National MS Society, Cycling Sports Group and The Bike Express/52 Division. The bike distribution will be followed by a fundraiser party at Brooklyn Bowl, NYC’s top Zagat-rated music venue, at 7-11 PM on September 19, 2010, at Brooklyn Bowl, Williamsburg, Brooklyn, including Local x Local, a Brooklyn based business organization.

“The Annual MS NYC charity ride was a major impetus in our decision to provide bikes to our employees,” said Eric Bromberg, chef and co-founder with brother Bruce of Bromberg Bros. Blue Ribbon. “Last year, many employees told us they could not ride with us in the 2009 MS ride because they did not have bikes. This year, we decided to solve that problem. We are working with Cannondale to provide each employee who needs one, a limited edition Blue Ribbon Cannondale “Quick” allowing them to not only participate in the ride, but keep the bike and commute and ride in comfort and style, and hopefully get outdoors and lead a more active lifestyle after the MS ride.”

Ruth Brenner, president of the NYC – Southern NY Chapter of the National MS Society said, “We’re excited Team Blue Ribbon/Naked Nuggets has joined the movement toward a world free of MS by participating in Bike MS NYC, and is providing this amazing opportunity for their employees. As one of our top fundraising teams, we’re grateful for Blue Ribbon’s commitment to our cause, and are thrilled they’re back for a second year!

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