We’re excited to reveal a bold new look for East IPA, a longtime favorite in our core lineup and a true staple of NYC craft beer. First brewed in 1996, East IPA has remained a go-to for its balanced, citrus-forward flavor—and now it’s showing up with packaging that reflects its roots right here in New York City.
The new design pays tribute to the city that shaped the beer. Inspired by subway cars, dive bars, basketball courts, and corner spots, the refreshed look trades East IPA’s former travel-themed aesthetic for a more grounded, everyday NYC look and feel. It’s familiar, gritty, energetic—and unmistakably Brooklyn.
With the update in packaging, East IPA remains the same beer you know and love. Brewed with a blend of Centennial, Cascade, Simcoe, and Willamette hops, it offers bright notes of orange peel and stone fruit with a clean, crisp finish. At 6.9% ABV, it’s packed with hop character and balanced enough to pair with everything from a pastrami on rye to your go-to slice or a game of pool with pretzels and mustard.
We’re throwing parties and creating a limited-edition merch collection to celebrate East IPA’s new look this fall. Follow us on IG to get more details on when those are announced.
East IPA is available year-round in 6-packs of 12oz bottles, cans, and on draft throughout NYC and nationwide. Click below to find it near you.