There are many ways to tell the stories of New York City. For Brooklyn Brewery, it means serving our community through dedicated craftsmanship. For The New Yorker, it means 100 years of raising the standards in journalism, art, fiction, and humor.

We’re celebrating The New Yorker and its centennial anniversary with a limited-edition release of Brooklyn Lager – the same Talk of the Town Lager you know and love, decked out with Mr. Eustace Tilley himself. To mark the occasion, he’s even swapped his monocle for a pint.

Raise a Brooklyn Lager with Eustace, pick up some New Yorker Limited-Edition Brooklyn Lager beer, check out our exclusive merch collection, and join us to celebrate innovative storytelling and legendary times together in NYC.