THU JAN 25

LIFE  IS  BREEZY  AGAIN:  BEL  AIR  SOUR’S  BIG  RETURN  

NEWS

LIFE IS BREEZY AGAIN: BEL AIR SOUR’S BIG RETURN

Bel Air Sour took a good amount of tinkering to be sure we could make it all year long. And we changed the package just a bit because come on, it looks incredible now. Mostly we’re just happy to see it again. Not in the way you reunite with a friend after a long time away, but in the way that you reunite with a friend after a long time away and realize that they’re now an incredibly cool rock star and they’re offering you a job as Enthusiastic Friend Who Hangs Out Backstage. You can’t beat that feeling.

Now we’re releasing Bel Air Sour to the world, and we’re excited to see what people do with it. The tart, quirky nature of the beer has a knack for pulling out unexpected pairings and parties. Perhaps you’ll see how it fits alongside karaage yakitori (thumbs up), or realize it’s the beer you needed for a marathon headbanging session with your best metal vinyl (tested and approved.) This could be the turning point that changes your wardrobe to mostly Hawaiian shirts (looking sharp.) Paint your house pink and teal and harness a fleet of plastic flamingos to replace your lawn (good luck.)

The point is this: Bel Air Sour is back, life is good, and you’re cool. Go out and enjoy it.

HAPPENINGS

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